What is the reason why a series of Facebook accounts in Vietnam were suddenly locked?

In the past week or so, many Facebook users have simultaneously reported that their account running ads was suddenly locked. This causes great damage to many individuals, businesses, service providers and end users.

Specifically, many Facebook users recently simultaneously reported that the account used to run ads was suddenly locked. Even many users who do not violate Facebook’s terms encounter this situation.

The sudden blocking of the advertising account not only causes damage but also affects the work and advertising plans of many individuals and businesses.

According to Mr. Mai Thanh Phu, a digital marketing expert and long-time Facebook service provider, in the past month, Facebook has continuously scanned and deleted the advertising accounts of many Vietnamese users.

As a service person for more than 6-7 years, Mr. Phu said that every year, Facebook usually has 1-2 times to crack down on violating accounts. However, the sweep this time is somewhat “stronger”. Many accounts with no signs of violation were also handled by Meta (Facebook’s parent company). Even complaining, but not solving the problem.

” A year, there will be 1-2 raids for offending accounts, each round will usually take place in about 1 week. But this year, the story is a bit different from after June, when the platform collects more. 5% advertising fee to pay taxes in Vietnam, “said Mr. Phu.

According to Mr. Nguyen Van Vinh, a person with a lot of experience in working with Facebook services, the Vietnamese market is classified by Facebook as a special group, so the “scanning” of advertising accounts of this platform is actually not too new.

” Because the Vietnamese market has many users who violate it, which can be mentioned as the status of using an unofficial Facebook account to run ads and burn money, etc., Facebook will have waves of sweeping accounts. Violations. The last time was also a crackdown by Facebook, but it was more aggressive, “said Mr. Vinh.

Using an unofficial Facebook account to run ads and run ads is a sad reality in Vietnam. Just searching for the term “How to run ads” on Google will bring up millions of results, with enough detailed instructions to circumvent the law and bypass advertising platforms.

Before that, in July 2021, Facebook had sued 4 Vietnamese people for cheating $ 36 million in advertising money. By uploading the fake application “Ads Manager for Facebook” on the Play Store, these 4 people have stolen many accounts of users as well as employees of advertising and marketing agencies.

Facebook said that this group of people used their accounts to run more than 10,000 ads on Facebook and Instagram. In addition, the group also leases back accounts that can run ads to livestream, used to advertise websites selling their products.

This situation makes Facebook classify the Vietnamese market as a special group, and is ready to disable suspicious accounts. Genuine advertisers will be forced to complain to Facebook to be handled, but often time consuming and laborious and sometimes Facebook does not reopen the account.