https://duongtiendat.com/landing-page-la-gi-su-khac-biet-giua-landing-page-va-home-page/
Nowadays, users when accessing the website, often click on a lot of different information before finding the target they need. Meanwhile, users will immediately find the target they need when accessing Landing Page.
What is a landing page?
Whenever users visit a website, they often see the content displayed such as news, recruitment, contact, live chat, …..
But if they just want to go to that site and sign up to receive email updates about the new offers (assuming it’s an e-commerce website), then it will take them a while to find that information on. our website. If the UI / UX of our website is good, users can easily find the information they want or they will take a lot of time or may not be found.
So the purpose of the Landing page is the solution to that problem. Landing page will only show the pages: register to receive product information via mail, register for pre-orders of products, install applications on CHPlay or Appstore, information about businesses, …
Simply put: “One page – one purpose only”
Landing page (landing page) is a single page with content focused on a specific audience, showing only the content that users want to find.
Difference between Landing page and Home page
The biggest difference between a Web page and a Landing page is that the Home page is a website that describes the audience of any related topic, and the Landing Page is a single page that immediately gives customers information. they need
Landing page classification
LEAD GENERATION PAGE
Usually a form to collect customer information when customers want to receive information about products, incentive programs, ….. Businesses will use this information to use for activities. their marketing.
SALES PAGE
This type of page will present detailed information about the product or a specific audience. Provide details, highlights, benefits of the product. Convince customers to buy right on the Landing page.
CLICK-THROUGH PAGE
Use to lead users to the details page
Benefits of Landing page
Increase traffic for the website
Increase sales for businesses if you build a truly effective landing page
Maximize time searching for information of customers
Create eye-catching ads
Help the business
Landing page design tools
Currently, the strong development of Landing pages means there are a lot of online landing design tools that provide a lot of eye-catching, multi-domain and highly customizable templates. And especially there are tools that allow free use.
Among them can be mentioned as
..v …. v
In Vietnam, we have Ladipage ( https://ladipage.vn/ ) developed by Ladipage Vietnam Company, which is rich and diverse in support and features than Ladipage provides hosting management features for websites.
To say more about the Ladipage tool, I will have an article about it in the future. Hope everyone can be interested in tracking
Reference source:
https://unbounce.com/landing-page-articles/what-is-a-landing-page/
https://duongtiendat.com/landing-page-la-gi-su-khac-biet-giua-landing-page-va-home-page/