What is a landing page? Difference between Landing Page and Home Page

Tram Ho

https://duongtiendat.com/landing-page-la-gi-su-khac-biet-giua-landing-page-va-home-page/

Nowadays, users when accessing the website, often click on a lot of different information before finding the target they need. Meanwhile, users will immediately find the target they need when accessing Landing Page.

What is a landing page?

Whenever users visit a website, they often see the content displayed such as news, recruitment, contact, live chat, …..

But if they just want to go to that site and sign up to receive email updates about the new offers (assuming it’s an e-commerce website), then it will take them a while to find that information on. our website. If the UI / UX of our website is good, users can easily find the information they want or they will take a lot of time or may not be found.

So the purpose of the Landing page is the solution to that problem. Landing page will only show the pages: register to receive product information via mail, register for pre-orders of products, install applications on CHPlay or Appstore, information about businesses, …

Simply put: “One page – one purpose only”

Landing page (landing page) is a single page with content focused on a specific audience, showing only the content that users want to find.

Difference between Landing page and Home page

The biggest difference between a Web page and a Landing page is that the Home page is a website that describes the audience of any related topic, and the Landing Page is a single page that immediately gives customers information. they need

Landing page classification

LEAD GENERATION PAGE

Usually a form to collect customer information when customers want to receive information about products, incentive programs, ….. Businesses will use this information to use for activities. their marketing.

SALES PAGE

This type of page will present detailed information about the product or a specific audience. Provide details, highlights, benefits of the product. Convince customers to buy right on the Landing page.

CLICK-THROUGH PAGE

Use to lead users to the details page

Benefits of Landing page

Increase traffic for the website

Increase sales for businesses if you build a truly effective landing page

Maximize time searching for information of customers

Create eye-catching ads

Help the business

Landing page design tools

Currently, the strong development of Landing pages means there are a lot of online landing design tools that provide a lot of eye-catching, multi-domain and highly customizable templates. And especially there are tools that allow free use.

Among them can be mentioned as

https://www.wix.com

https://www.ucraft.com

https://landerapp.com/

..v …. v

In Vietnam, we have Ladipage ( https://ladipage.vn/ ) developed by Ladipage Vietnam Company, which is rich and diverse in support and features than Ladipage provides hosting management features for websites.

To say more about the Ladipage tool, I will have an article about it in the future. Hope everyone can be interested in tracking ??

Reference source:

https://ladipage.vn/

https://unbounce.com/landing-page-articles/what-is-a-landing-page/

https://duongtiendat.com/landing-page-la-gi-su-khac-biet-giua-landing-page-va-home-page/

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