Want to compete, the iPhone SE 2 must be extremely cheap

When the iPhone SE launched in 2016, it brought a breath of fresh air to many mobile phone fans; The market for “low-cost phones” is pretty boring right now, when you can’t buy great phones if you can’t afford it, and then Apple comes out with a device that has some really cool features. A relatively low price.

Many hope Apple will replicate this with the much-awaited iPhone SE 2, scheduled for March 2020; But considering the recently leaked price information, it is likely that SE 2 will not be as successful as SE used to be.

Specifically, the most recent source said the iPhone SE 2 will cost $ 399. This price is on par with the original SE, but four years have passed since the SE came out, and in 2020, Apple needs to lower prices more to be able to compete with other competitors. Here is why:

The market for cheap phones has changed

At the time of the iPhone SE launch, the price of the phone was still quite high, you had to accept to spend a fortune to own quite well-configured devices, because most of the cheap phones on the market at the time. This is not worth buying. That’s why the iPhone SE became popular – it was alone, at the intersection of “good prices” and “good”.

However, four years have passed, and the market for cheap phones is no longer the same. Now you can buy great Moto Gs, Redmis, and many great “Lite” phones, packed with admirable features and specs – all priced at less than the iPhone SE when it comes. launch.

So, iPhone SE 2 will enter a different market than SE, a market full of impressive devices and good prices, can easily “carry” iPhone SE 2 “up and down the field”.

The new small Apple phone is expected to cost the same as the iPhone 8, which can be said to be not as good as most devices priced at $ 399 today.

If Apple actually sells the SE 2 at this price, it will be classified as “a bit expensive”, while the feature is less than rival devices.

The iPhone SE 2 is expected to have only one rear camera – less than two cameras compared to the $ 310 Moto G8 Plus, and the 4.7-inch screen – much smaller than the 6.3-inch Xiaomi Redmi Note 8T priced at $ 220. .

As such, the iPhone SE 2 may be more expensive and less functional than competitors; and the only group of customers who find SE 2 appealing is those who prefer iOS over Android – but if they like iOS, they still have better options!

At the moment, a new iPhone 6S or iPhone 7 is priced better than the leaked iPhone SE 2, and if you’re willing to buy a secondhand or refurbished phone, you can own the iPhone. even more powerful at a quite pleasant price. These devices are still timely, and not much different from the iPhone 8. Therefore, except for the new chipset, there is no reason to choose the iPhone SE 2 over the above-mentioned iPhones.

As you can see, whether you’re looking to buy a good new smartphone, or you’re an Apple fan who wants to save money, there’s little reason to consider the iPhone SE 2 compared to other competing devices – that is to say case Apple sold the machine at a leaked price and configuration.

If it launches the iPhone SE 2 with that configuration, the only way the SE 2 will become as popular as the SE is to sell it for super cheap prices, possibly under $ 200, for example.

At that price or lower, the iPhone SE 2 will be an attractive device that many will want to own. But if Apple chose the higher price, it would be difficult to suggest someone buy this new “good price” iPhone compared to a bunch of competitors on the market today.

Reference: TechRadar