Vsmart 2020 phones will be designed by Ferrari, Maserati and BMW partners

Recently, VinSmart announced a strategic cooperation agreement with industrial design firm Pininfarina to create the next generation of Vsmart phones.

Talking about Pininfarina, this is the world’s leading design firm based in Cambiano, Italy. Pininfarina is behind the design of many models such as Ferrari Dino, Ferrari Daytona, Ferrari F40, Ferrari Enzo, Maserati Quattroporte, Maserati GranTurismo or BMW Gran Lusso Coupe. In particular, Pininfarina is also a partner of VinFast, each designed two models LUX SA2.0 and LUX A2.0.

Pininfarina is the design father of VinFast LUX

Immediately after the agreement, the two sides will build a design language that is specific to the new generation of Vsmart smartphone brands, including body form, display method and operating language.

According to VinSmart, Vsmart products bearing the Pininfarina mark will have a trendy design, a standby screen interface and visually appealing display. In addition, the product packaging, opening operations, internal component arrangement are also designed intelligently and consistently to ensure the user has the most perfect experience.

Vsmart phone production line

By cooperating with Pininfarina, VinSmart expects to create smarter, more trendy products and be consistent with the international design language. “Pininfarina is the design partner of VinFast Lux SUV and VinFast Lux Sedan, contributing to VinFast and Vingroup’s reputation at the Paris Motor Show 2018. Therefore, we expect Pininfarina to repeat this feat with VinSmart to launch smartphones with superior quality and trendy beauty and world-class beauty. “ – Mr. Tran Minh Trung, Deputy General Director of VinSmart shared.

It is expected that Vsmart smartphones using the new design language will be launched in 2020.