Vingroup’s Adayroi wrote that the official letter will stop selling, aiming to upgrade the e-commerce segment to the “New Retails” model.

Tram Ho

Vingroup’s Adayroi.com officially stopped selling.

“As part of the restructuring roadmap of Vingroup (VIC), aiming to focus all resources for the core priority area of ​​Industry – Technology, e-commerce site Adayroi will stop providing services from December 20 , 2019, ”announced Adayroi.com website.

This is an important transformation to upgrade the e-commerce segment into a” New Retails “model – a combination of traditional retail and online retail (O2O). using VinID not only helps to data user behavior but also creates a new platform in which customers are focused with the goal of correctly anticipating needs, responding more accurately and timely to customers’ desires. best quality service “ .

Adayroi của Vingroup biên tâm thư chính thức ngừng bán hàng, nhắm nâng cấp mảng TMĐT thành mô hình New Retails - Ảnh 1.

After taking over, VinID will conduct procedures to liquidate contracts with suppliers. All Adayroi customers will also continue to enjoy Vingroup’s privileges, especially VinID card privileges policies for customers.

Vingroup issued an announcement to merge Adayroi into VinID from December 18, but did not specifically announce the downtime of this 4-year-old website.

Adayroi has officially launched on August 15, 2015, on July 2 of the lunar calendar, with a mission to bring millions of Vietnamese consumers and suppliers an e-commerce trading floor. Principal, with fast and reliable service quality. At that time, Adayroi chose the opponent was Lazada.

Adayroi của Vingroup biên tâm thư chính thức ngừng bán hàng, nhắm nâng cấp mảng TMĐT thành mô hình New Retails - Ảnh 2.

Adayroi of the old days.

In Adayroi’s operational model, dense VinMart and VinMart + systems act as warehouses, and Vingroup develops its own shipping system for delivery to consumers. During the peak period, Adayroi free shipping for orders over 200,000, used VinID points to pay, plus a commitment of 2 hours delivery with fresh items. This commitment then “broke the battle”, the use of VinID points to pay for orders of Adayroi is also limited.

While the trend of online shopping has gradually shifted from web to app, with the rise of Shopee, Adayroi has changed quite slowly. Lazada launched the app in 2013, Tiki entered the app platform in 2015. And Adayroi only “turned” about 2 years ago, quite late compared to rivals.

In fact, when VinID opened Scan & Go virtual supermarket, with a different sales channel than Shopee, but the product quality was guaranteed by physical stores VinMart and VinMart +, paid by VinID Pay, did Adayroi exist? There are still many meanings.

 

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Source : Trí Thức Trẻ