Vingroup stops making phones: What is behind the commitment to service until customers no longer use Vsmart?

Tram Ho

An unprecedented companion commitment

On the afternoon of May 9, information distributed from Vingroup said that VinSmart stopped researching and manufacturing next-generation television, phone, air purifier, to focus on developing high technology for VinFast. and researching applications for smart cities, smart homes, and IoT devices.

When VinSmart does not continue to produce TVs and smartphones, what will the future of the products in the hands of users be?

According to the company, the products sold to the market remain the same warranty, repair and care as committed until the day that customers no longer use the product. A part of the phone software design department continues to research to upgrade and update Vsmart phones that have been sold to the market.

Not only that, especially the factories of VinSmart will continue to produce existing phones and televisions until the end of the product’s life cycle to supply the market.

Vingroup dừng làm điện thoại: Đằng sau cam kết phục vụ cho đến khi khách hàng không còn dùng Vsmart là gì? - Ảnh 1.

Vsmart phone.

According to brand expert Ngo Duc Hai (Director of strategy – market segment of Funzilla Vietnam Company), if you look closely, there will be a difference in the commitment of interests that Vingroup makes in this announcement. The difference this expert calls “status caste”.

The company not only commits to warranty and repair when customers need it, but also continues to arrange a research and design department to continue to improve and upgrade the software, until the customer no longer uses it. Vsmart. This is a form of companion commitment, much more valuable than the warranty commitments often seen in similar decisions of many other companies “, Mr. Hai said.

According to the expert, the reason why Vingroup can commit to accompany users to the end of the product’s life cycle is for 3 reasons:

First , the fact that the name VinSmart not only does not disappear, but also plays a very important role, contributes to making VinFast one of the smartest electric car manufacturers in the world.

Second , this is not a bankrupt business, on the contrary, it is a better diversion and is committed by Vingroup with strong resources.

And third , the complete companion with customers is a familiar “DNA” of Vingroup.

Mr. Hai gave an example of this Group’s “commitment to companionship” in the real estate sector. In 2020, when the market is extremely difficult because of Covid-19, while real estate enterprises compete to “beg” for their profit sharing as committed, Vingroup still pays correctly and fully to investors. Many people have been on their personal page “tell happiness” when receiving enough committed profits from the real estate brand of this Group.

It can be seen that the interests of users are always number 1 with Vingroup and what is committed, Vingroup will devote all resources to ensure sure, ” Hai said.

Smartphones are entering the era of inventory

Talking about VinSmart’s decision to change direction, technology expert Bui Trong Hieu, who for many years working in Silicon Valley, USA, shared, he admired this decision. Because VinSmart has never shown signs of short of breath, on the contrary, the Vietnamese phone company is still holding a flag in the race with the big phones in the market.

Third place, surpassing a series of “sharks” in the technology industry after only 15 months is an unbelievable but true feat of VinSmart.

Mr. Bui Trong Hieu also assessed that smartphones are entering the “era of inventory” and there are almost no opportunities to make breakthroughs. According to him, many giants in the smartphone market, from Apple, Samsung to Xiaomi, Oppo, Huawei, Sony are moving to another field, which is electric cars, according to Vingroup. do.

Vingroup dừng làm điện thoại: Đằng sau cam kết phục vụ cho đến khi khách hàng không còn dùng Vsmart là gì? - Ảnh 2.

Vsmart phone factory.

Observing the trends in the world, it is clear that Vingroup made the correct decision when VinSmart joined hands with VinFast to develop electric vehicles. The core technology that VinSmart is holding will be the super weapon to bring VinFast electric cars to the next level. Seeing Vingroup has advantages over big technology companies, in that they own both technology and car companies “, Mr. Hieu said.

The expert also said that, in a broader view, concentrating all resources for VinFast to turn the company into a global smart electric car company is a very correct step, because electric cars are products with suitable value. in line with Vingroup’s global vision.

With a forward vision and the maximum concentration of resources, including finance and brainpower, I believe the world will experience a leading generation of smart cars “, the expert acknowledged.

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Source : Genk