Vietnam’s leading online movie entertainment platform makes young people wobble with a new interface

Tram Ho

After 5 years of development and service, Fim + application of Fim Plus Joint Stock Company, a subsidiary of Galaxy ME leading entertainment group, has become a familiar entertainment destination for millions of passionate Vietnamese viewers. 7th technique “. Notably, the online video-on-demand service, which is the No. 1 copyright in Vietnam (July 2018 – June 2019, according to the Vietnam Digital Media Association) has suddenly announced the official change of the brand. become Galaxy Play brand on April 15, 2020, and completely renovate the identity, application icons and especially the experience interface.

Impressed with an eye-catching new interface, fast response speed

The old interface of Fim + has been highly appreciated by the youth for its youthfulness and intuitiveness thanks to the clever display and arrangement of movie catalogs. Specifically, Fim + has put all movies in the monthly subscription package, movies with the same topic so that users can easily choose by movie title, instead of splitting each item as the majority of platforms offer translation. Movie watching service on demand.

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The homepage interface of Galaxy Play

Looking at the new Galaxy Play interface, it’s easy to see that the change is almost comprehensive and keep up with the new web design trends. Instead of merely designing a single display page, Galaxy Play has integrated many additional pages on the navigation bar on the home page. The first thing that impresses users is that a full screen background image has been reduced in thickness (opacity), highlighting the slogan and brand tagline. The button (button) inviting users to register as a member is very attractive design right below.

This is a website design style that catches up with the latest updated trends, effectively attracting new users to make decisions faster, while saving quite a bit of time for users who have experienced the service. several times and determine you want to become a paid member.

Continuing to experience, it can be seen that Galaxy Play is very smart in introducing and highlighting each advantage of the service platform. The button to register as a member continues to be displayed throughout, showing the design concept that follows the customer experience journey. Accordingly, each page scroll to see the content shown below will increase the interest of users, and push their aspirations for action higher.

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Huge library of movies for Galaxy Play

Practical experience shows that the Galaxy Play interface has very good page loading speed and response, both on the website and in the app. As soon as a mouse click on the web or a touch on a mobile device enters the “Movie Store” in the navigation bar, an extra page opens very quickly, showing full illustrations (thumbnails) of all movies in a clear and well proportioned manner. Galaxy Play still takes advantage of the way to put all the movies in the monthly subscription package, movies with the same interface for users to easily choose by title and movie category.

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Various movie themes on the new interface

Affirmative breakthrough from the brand identity

The Galaxy Play logo is represented by a triangle that combines ellispe curves, recreating the galaxy image in a stylized language. Modern design style, creating a sense of continuous movement and clearly expressing the brand message: “Galaxy Play is not only an online movie viewing platform, it is also an endless entertainment universe”. The three triangular peaks also represent the core values ​​from Galaxy Play: colorful content, smooth experience and modern technology.

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Galaxy Play brand logo design.

Focusing on the young users with an active, shifting lifestyle, Galaxy Play chooses two main colors to put on the logo as classic green – symbolizing peace, open spirit and yellow orange – Symbol of enthusiasm and creativity. A harmonious breakthrough between design – color, new identity easily creates a distinctive feature for the brand.

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Designing application icons on 2 stores to download Google Play and Apple Store

Sharing the announcement of a new brand identity, Mr. Phan Do Tri Dung, CEO of Galaxy Play, said: “The Internet has changed the world over the years. We believe that streaming will radically change from the way people interact. content access and enjoyment, to the way content is produced, and we are doing our best to foster the domestic film production industry to rapidly integrate into the global market, with the hope that Vietnamese users will be enjoy the exciting entertainment on Galaxy Play “.

Galaxy Play is the number one on-demand movie service in Vietnam with the largest library of copyright movies ever, including: Vietnamese movies in theaters earliest, Hollywood blockbusters and Asian movies excellent, and fun family movies.

Galaxy Play is also a technology-leading online movie streaming service, with the largest 4K movie catalog and Dolby 5.1 stereo system, giving viewers an authentic cinema-like cinematic experience.

Websites: galaxyplay.vn

Link to download Android application: https://play.google.com/store/apps/details?id=vn.fimplus.app.and&hl=en

Link to download the iOS app: https://apps.apple.com/en/app/fim/id1064825671?l=en

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Source : Genk