Vietnam’s high-end smartphone market: When the iPhone is increasingly “unmatched”

“iPhone Killer” (roughly translated as iPhone killer) is a phrase repeated several years ago by major Android mobile companies. Up to now, most of those “assassins” have left the market while iPhone sales are increasing strongly in Vietnam.

The more expensive the iPhone, the more it attracts customers

According to statistics of a large market research firm (please remain anonymous), the iPhone’s market share soared to 13.7% in December 2020 in Hanoi, approaching its sales of the third largest company in Vietnam. Male. Previously, sales of “defective apples” were only 8.6% and 5.2% respectively in the months of November and 10. This is a remarkable statistic, showing that Vietnamese users are waiting for the iPhone. How is the new generation of Apple (iPhone 12 series officially on shelves in Vietnam from November 27, 2020).

The most expensive iPhone version is the best-selling model in Vietnam at the opening stage of sale.

Remember, Apple only sells high-end products (priced at over 10 million dong), but accounts for more than 13% of sales, while companies ranked above such as Vsmart, Oppo, Samsung mainly account for sales thanks to price products. cheap and mid-range.

A representative of a retail system said that the iPhone even accounted for nearly 50% of their sales in December 2020 and the product value accounted for 82.2%. This means, revenue of 20 stores from this system in December mainly comes from the iPhone.

According to statistics from many major retailers, the iPhone 12 Pro Max – the most expensive model – was Apple’s best-selling product at the time of sale, not products like the iPhone 12 or 12 mini. It is not surprising because so far, the most high-end iPhone models have always been the most popular in Vietnam.

Where is the “iPhone Killer”?

The high-end mobile market in Vietnam has seen a glorious moment when a series of Android manufacturers launched high-end products with their own colors and fair competition with each other.

HTC once made a strong impression with the One series, LG owned the G series, Sony satisfied their followers with the Xperia Z. Products from Oppo, Xiaomi, OnePlus also contributed to creating the new market.

However, at the beginning of 2021, people almost only named one rival of the iPhone 12, the Samsung Galaxy S21 series. HTC, LG have long abandoned the market. Sony still sells in Vietnam the Xperia 1 product, but the product is only for a few users. Oppo launches Find X series products primarily to make the brand. Together with Xiaomi, the company focuses heavily on the mid-range mobile market. An emerging brand in Vietnam, Vsmart, has not yet scheduled a high-end smartphone launch date.

According to an expert in the retail sector in Vietnam, the strong breakthrough of the iPhone in Vietnam was partly due to the decline of rival brands, partly due to the fact that Apple actively diversified. products, creating more options for users.

If in the past, the iPhone usually indicated 1 model per year and lowered the price of the old generation models to sell at lower prices, now their product range has up to 5 models, not to mention the old generation machines. iPhone SE is its cheapest product, then iPhone 12, 12 mini, 12 Pro and iPhone 12 Pro Max, respectively.

The period of March and February of previous years was considered the most exciting time of the mobile market when the new generation Android models simultaneously launched and hit the shelves in Vietnam. However, this does not happen in 2021. Currently, if you want to choose a high-end high-end mobile phone, users have almost only 2 options: iPhone and Samsung’s Galaxy series. With the rise of Apple, the question currently posed by the market is no longer “who is the iPhone killer” but “how much will Apple chew on the high-end mobile market?”.