Vietnam’s Flappy Bird in world’s top 50 popular brands in 2014: report

The Flappy Bird mobile game for smartphones, created by young Vietnamese app developer Nguyen Ha Dong last year, has been included in the list of the 50 most popular brands in the world in 2014, according to a recently released report by Infegy.

The game running on many popular platforms, like Apple’s iOS, Google’s Android, and Microsoft’s Windows Phone, ranked 39th with over 20 million online discussions about it, said Infegy, a provider of social media intelligence technology for marketing and research professionals.

According to the Infegy report, which was released on February 25, the proportion of positive ratings for Flappy Bird was 56 percent and women accounted for 55 percent of those interested in the pixelated bird.

This annual report is based on data collected through Infegy Atlas, an analysis system using the new generation of modern algorithms to study the brand and consumer information through articles on the Internet, the provider of social media intelligence technology said.

A series of new names appeared in the top 50, among old names, but the most notable is Flappy Bird, as this is the only game included on the Infegy list.

In the top 50, Fitbit is the product with the highest positive purchase intent rate of 36 percent, indicating a trend that wearable items, integrated with health monitoring features, have become more popular and attract more and more users worldwide.

Google continues to occupy the top spot for the second consecutive year thanks to volumes of conversations, positive sentiment, and overall passion for the brand.

Meanwhile, No. 6 Disney garnered the most positive brand sentiment, with an overwhelming 86 percent in positive conversations.

At No. 31 on the list, CNN experienced the most negative brand sentiment, with 52 percent negative, 41 percent positive, and seven percent in mixed feelings.

Though No. 4 Apple’s chatter peaked in September and October, coinciding with the launch of the iPhone 6, total conversations were down 32 percent compared to 2013.

Of all brands, Chevrolet saw the biggest change in ranking, dropping 13 spots to No. 46, while Chipotle saw the biggest surge, moving up 10 places to No. 30.

“As the popularity of online and social brands gains momentum, this report shows how the world is changing and how a new generation is interacting with and responding to brands,” said Justin Graves, CEO and founder of Infegy. “Marketers will need to make adjustments to their campaigns and initiatives in order to strategically reach consumers in a positive and engaging manner.”

Details about the 50 brands are available here.

Source : http://tuoitrenews.vn/