Unique Nokia: Changing logo for the first time in 60 years, launching a new smartphone model

Tram Ho

On February 26, in Barcelona, ​​Finnish technology company Nokia suddenly announced to change its logo with a familiar identity to a new logo template, with a simpler design.

Nokia – The once “legendary” mobile phone brand officially changed its logo for the first time in nearly 60 years

The new Nokia logo is designed in a minimalist style, the characters in the name “Nokia” are represented by stylized lines. Nokia’s signature blue color will also be gone, replaced by different colors depending on the needs of use.

Nokia CEO – Pekka Lundmark announced that the company will go through 3 phases: Restructuring, Accelerating and Scaling. Currently Mr. Lundmar said phase 1 has been completed and phase 2 is being started.

Độc lạ Nokia: Đổi logo lần đầu tiên sau 60 năm, tung mẫu smartphone mới - Ảnh 1.

Độc lạ Nokia: Đổi logo lần đầu tiên sau 60 năm, tung mẫu smartphone mới - Ảnh 2.

Nokia changed its logo for the first time in nearly 60 years

Currently, although Nokia no longer makes smartphones, its telecommunications business is still one of the big areas. And the purpose of the move to change the logo is for Nokia to emphasize that it is no longer a smartphone development and manufacturing company as before, but is focusing on other business areas.

“We used to make smartphones, but today we’re in the business of technology. In most people’s minds, we’re still a successful mobile phone brand, but this isn’t. is Nokia’s goal ,” said Nokia CEO Pekka Lundmark.

“We wanted to launch a new brand, very focused on the digital industry and networking. These are completely different things from the mobile business as before,” he added.

Launching a new low-cost smartphone, giving users a “unique” experience

Also during this time, Nokia launched the Nokia G22, a low-cost smartphone with a tool to help users replace some components themselves.

As an eco-friendly smartphone, the Nokia G22 has a 100% recycled plastic back, up to 3 years of warranty and updates, and a battery life of up to 3 days.

Độc lạ Nokia: Đổi logo lần đầu tiên sau 60 năm, tung mẫu smartphone mới - Ảnh 3.

Độc lạ Nokia: Đổi logo lần đầu tiên sau 60 năm, tung mẫu smartphone mới - Ảnh 4.

Nokia G22 stands out for its simple component replacement, for those who want to use the device for a long time

According to GSMArena, the process of replacing the battery for Nokia G22 takes about 5 minutes and replacing the screen takes about 20 minutes with some additional tools. The manufacturer has cut some unnecessary steps, such as glue to separate the back cover or use alcohol to remove the battery.

Nokia G22 owns a 6.53-inch HD + screen with 90 Hz refresh rate, Gorilla Glass 3. In terms of configuration, the device uses a Unisoc T606 processor chip with 4 GB RAM, 64 or 128 GB internal memory options, microSD card support. The device comes pre-installed with Android 12 operating system, is committed to updating 2 Android versions and 3 years of security patches.

The product has a 50 MP main camera on the back, a combination of a 2 MP depth camera and a 2 MP macro camera, while the front is an 8 MP selfie camera; uses a 5,050 mAh battery, supports 20 W wired charging. Although it runs the old Android 12 operating system, it is promised two years of operating system updates and three years of security updates, which means the device can support Support up to Android 14.

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Source : Genk