Turning around 180 degrees, CEO Mark Zuckerberg says the new iOS 14 security feature will benefit Facebook

Tram Ho

After protesting against Apple for its new security feature in iOS 14 that could restrict user tracking for Facebook ads, CEO Mark Zuckerberg had a 180-degree turn, arguing that the change could be. benefit Facebook.

Mark Zuckerberg and Facebook are the most harsh critics of the App Tracking Transparency feature, which will be officially launched by Apple on iOS 14.5. New security features allow users to choose which applications are allowed to keep track of their personal information.

Quay ngoắt 180 độ, CEO Mark Zuckerberg nói rằng tính năng bảo mật mới của iOS 14 sẽ mang lại lợi ích cho Facebook - Ảnh 1.

But on Thursday, in a room of the social networking app Clubhouse, for the rich and famous, Mark Zuckerberg looked at things from a different angle.

“Maybe we can grow stronger, if Apple’s changes encourage businesses to join our platform. Because Apple’s changes make it harder for them to use customer data they collect themselves from outside of our platform, ”said Mark Zuckerberg.

After launch, App Tracking Transparency will require developers to ask for user permission, before tracking ad serving data. The user can optionally not allow apps to track their personal data by default. But when you open the application for the first time, a dialog box will pop up for the user to choose whether to follow or not.

In December, Facebook called Apple’s new security feature a threat to small businesses. However, Facebook has also launched its own commercial platforms such as Facebook Shops and Instagram Shops. It is the above threat that will make small businesses join the Facebook platform if they want to sell products more effectively.

Reference: appleinsider

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Source : Genk