“Traffic, CDN” strategy helps businesses to speed up website for the target market

The same goes for CDN: Vietnam CDN is close to Vietnamese customers, but it will be far away from international customers, so the data moves faster in Vietnam, but it is slower with the global customer base. That is, despite the fact that CDN is being applied, it seems that the website is only “partially” optimized.

As the business grows, the number of visitors will not only be limited to the territory of Vietnam, but it will also expand into foreign markets: China, Korea, Japan … At this time, the business is seeking a CDN solution. “versatile”, also known as multi-CDN.

Consider a real example of a famous online retail business:

Starting the e-commerce website of businesses only serves a small number of local customers. Gradually over time, with the originality and quality of the products, combined with the successful MKT campaigns of talented founders, the brand has reached out to the neighboring countries. Sales website now includes orders from the United Kingdom, the United States, Japan and South Korea.

This is when businesses have to apply their multi-CDN strategy:

Multi-CDN means using multiple CDN service providers to improve overall website performance, which is applied when website visitors are distributed all over the world or gathered in a few different countries.

Specifically, the business has selected a Vietnamese supplier, BizFly CDN, to distribute content to the Vietnamese market, and 1 foreign provider to serve the international market (with servers in English, American, Japanese, Korean).

Now with the multi-CDN strategy the enterprise is able to serve the fastest content for all of its target markets.

However, multi-CDN is not merely the use of multiple vendors at once to match the MULTI prefix in the name of this strategy.

In fact, businesses have to choose which CDN provider is able to identify the amount of traffic that needs to be served. That is, Vietnam CDN must be aware of the traffic coming from Vietnam, and ignore the traffic coming from abroad, passing these traffic to foreign CDN suppliers. There are not many CDN providers in Vietnam that can handle such a level of traffic classification, and this is also the main reason that BizFly CDN is chosen by the famous online retailer.

Applying both CDN and DNS of BizFly Cloud helps businesses not to get lost in the traffic of Vietnamese “gods” to foreign countries.

Most businesses know that the way CDN works is to eliminate delays that occur from the moment a customer requests a page to load when the content actually appears on the screen (often affected by the physical way between the user and the root server of the website). CDN shortens the distance by server network, helps to increase page loading speed, increase user experience.

Therefore it is not difficult to understand that Vietnamese customers served by Vietnamese servers will be much faster when served from servers in the UK or Korea … The simple reason is simply the distance from the UK / Korea … to Vietnam will be a lot further than internal geographic location in Vietnam together.

So how does BizFLy CDN combined with DNS determine “home” traffic, “home” traffic?

When users access the website, BizFly DNS is capable of resolving the location of customers, recognizing which accesses have IP addresses from Vietnam. The CDN will then do the next main task: to serve this Vietnamese access. Vietnamese users will experience a shopping website with the smoothest and fastest speed. The more satisfied customers are, the fuller the cart, the stronger the business growth.

The remaining international traffic will be forwarded to foreign CDN system to shorten the geographical position distance, international customers will be served well with the quality of website loading as fast as customers in Vietnam.

In a nutshell, for businesses that target a wider market outside of Vietnam, Using a single CDN supplier is not the best strategy available today because a single CDN cannot work well. in every geographic area and website you may experience performance issues.

Implementing a multi-CDN strategy brings great benefits to businesses, increases customer experience, thereby contributing to increased sales. Choosing a CDN provider such as BizFly Cloud has the ability to select traffic to focus exclusively on the Vietnamese market will help businesses optimize website performance and customer experience.