Top 5 requirements for selecting a mobile app programming platform (part 1)

As an experienced sales leader of Kony, I have the privilege to talk with hundreds of businesses and the IT leaders are working on a multi-channel strategy to finally choose mobile app programming platform.

If strategy formation and supplier selection are always a balance of internal requirements, then "winning" companies share a common view on IT and business: all are focused. into creating business value. Although that may affect engagement with customers or empower employees to work more productive, IT and businesses need to adjust to the goals to promote a truly multi-channel multi-channel strategy.

Overview of 5 main drivers:

  • Mobile devices: we will continue to grow
  • Multi-channel apps: users want an experience throughout
  • Basic sources of data: how much R&D activities (product research and development) will contribute?
  • Mobile management challenges: protect businesses without causing trouble with Angry Birds
  • Everywhere empowerment: moving engagement moments

These observations come from the engagement rows that I am fortunate to own with potential customers and customers who are building their strategies. Obviously, you will easily find businesses that have a successful mobile strategy because they have asked the right questions.

Often, businesses will be the ones to promote mobile strategy, but the IT team will make recommendations on options for a mobile provider. So how do you make sure that in the end, your users will get the best mobile experience and the business will make the best revenue? Below is an in-depth analysis of the 5 topics mentioned above.

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Mobile devices: we will continue to grow

More than 2 billion mobile devices are sold each year. This is a great economic motivation for businesses to introduce new and different devices. While Apple and Android smartphones dominate the market today, Blackberry and Microsoft devices are waiting for the "launch". Tablets, the lack of individual form factors – the current Apple iPad authority has been placed under great challenge.

When developing a mobile strategy, you need a multi-channel approach and plan to support many new devices.

Multi-channel apps: users want an experience throughout

Moreover, users desire engaging experiences – they are not satisfied with the narrowed approach to predefined web sites. If mobile web apps are also a way for you to get started, users need directional solutions that lead to immediate access to relevant information, direct input to enterprise data and updates are almost instantaneous with each other and with their customers. These mobile apps run on their own devices and take advantage of the integrated capabilities with GPS, accelerometer, camera and other sensors.

You should anticipate the development of many native mobile apps , each designed to support individual business tasks and authorize target user groups. In a constant way, the cost becomes a factor. When you migrate enterprise applications and engage customers, partners, and employees, you need to optimize the resources invested in programming resources. A good mobile provider will ensure that dev quickly conveys the constant flow of native mobile apps. These apps should target high-value tasks and create business results.

Source: ITZone via IDE Academy via Kony (continued)

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