- Tram Ho
iPrice’s statistics show that the first and second quarters of 2021 mark the first time the food retail chain ranks in the Top 5 with the most visited e-commerce websites in Vietnam, in which Bach Hoa Xanh is the only name that is not an e-commerce floor. According to SimilarWeb, in the food retail industry, Bach Hoa Xanh has almost no rival when the traffic volume in August of this chain reached 8.5 million, 10-60 times higher than other retailers, only from 130,000 to 720,000 turns.
According to a share from a retailer representative, the number of visits in the first days of September increased even more amazingly. While in the first 6 months of the year, the number only stopped at more than 200,000 visits / day, by the beginning of September 2021, the average number of visits had increased by 350% – at the peak to more than 700,000 times / day. At the same time, the number of orders on the web also increased rapidly from more than 7,400 orders / day to 63,000 orders / day, 850% higher than the previous one. If it remains at the level of 600,000 – 700,000 visits/day throughout September 2021, Bach Hoa Xanh will reach 20 million visits/month. The distance then will be from a few dozen to hundreds of times.
This gap also shows Bach Hoa Xanh’s ability to serve during the period of increased distancing. Because when no one can go to the supermarket to buy, consumers only have to approach retailers through online tools. When many systems were still confused about how to remove access to customers, within 48 hours, Bach Hoa Xanh had completed all purchase links for nearly 2,000 Zalo groups – representing each Bach Hoa Xanh store on the Internet. system. Each group helps connect with people within a 2-3km radius around the supermarket. Through the links embedded right in the group, customers can easily choose goods when they know the inventory at the supermarket near them. All processes are automated with simple operation, convenient for both buyers and staff. Currently, the system has access to 1.3 million accounts and serves nearly 60,000 orders per day.
The purchase link is placed right in the Zalo group, easy to operate, convenient to buy
What makes a name born late, only about 3 years of website development, has 4 times more visits than the total number of long-standing names combined? The answer lies in the fact that Bach Hoa Xanh’s leaders are confident that online is an integral part of this chain’s service. Accordingly, they continuously improve the website, upgrade the customer experience. The most recent web interface innovation with simple and easy criteria for housewives to operate has created a breakthrough. Mr. Tran Kinh Doanh – Chairman of Bach Hoa Xanh once shared, “We are not the pioneers, but we will make the most of this online grocery market”.
Average visits/month in Q2 of e-commerce sites and platforms according to iPrice
With the situation that we will have to live with the epidemic, the trend of online shopping will grow even stronger, confirming the right direction of Bach Hoa Xanh in promoting online. With the backing from a technology company, Bach Hoa Xanh promises to stand even higher and serve consumers more effectively.
Source : Genk