TikTok ‘upstream’ plays a big role recruiting 3,000 employees to expand the empire

Some of the biggest tech companies in the world are laying off large numbers of their employees. However, one company that is bucking the trend is TikTok.

With Silicon Valley cutting staff, the Chinese-owned media company is in the midst of a three-year recruitment push. They have committed to add about 3,000 engineers in branches around the world, including the US.

TikTok is also recruiting from its office in Singapore. The owner of TikTok, the Beijing-based parent company ByteDance, is also recruiting in China to work on its TikTok platform. While TikTok doesn’t thrive in China, ByteDance offers a Chinese-language alternative called Douyin.

TikTok CEO Shou Zi Chew said that while some of its competitors are making large-scale cuts, TikTok is still hiring.

“We have always been more cautious in hiring,” Mr. Chew said at a Bloomberg-sponsored economic forum in Singapore. “ We are still hiring, although at a rate that we think is commensurate with the global challenges we are facing.”

While ByteDance is closely organized and headquartered in Beijing, TikTok has no official headquarters. Tik Tok has main offices in Los Angeles, New York, Dublin, London and Singapore, where Mr. Chew works. ByteDance employs approximately 130,000 workers worldwide. While TikTok employs more than 20,000 people, about a quarter of those workers are in the US.

TikTok plans to scale up its largest engineering center in the US in Mountain View, California, where more than 1,000 engineers work. Some sources claim that TikTok recruiters have approached people who have recently been fired by rivals including Meta and Twitter. Recruitment and outreach plans have been announced previously.

Going against the wave of layoffs but being cautious

The company now aims to recruit on a smaller scale than in previous years. As with any company, TikTok’s plans may change again depending on economic conditions and business performance.

TikTok – the new social network about 5 years old, is on a different growth trajectory than many long-standing US technology giants that are currently laying off thousands of jobs. By some measures, TikTok has surpassed Meta-owned Facebook and Instagram in popularity, especially among American teenagers.

Some of Silicon Valley’s older rivals have embarked on the biggest job cuts ever. Facebook owner Meta is laying off about 11,000 employees, while Amazon could cut as many as 10,000, and Twitter, Lyft and others have also announced layoffs.

In 2020, TikTok said it would hire 10,000 US workers, a move that comes as it is facing growing scrutiny in Washington over its Chinese origins and alleged theft of millions of people’s information. USA use this application.

Currently, the company is still recruiting engineers to improve the features on the app, while improving the algorithm and other infrastructure that makes TikTok work. The company also plans to add employees to its commercialization team, which seeks to monetize its fledgling e-commerce and app team. TikTok also plans to add contractors to monitor the app for inappropriate videos, both in the US and at a content moderation center in Dublin, Ireland.

TikTok’s parent company in China, ByteDance, is also continuing to recruit staff in China. Some of the new employees will work on TikTok, while others will help ByteDance develop the chip.

ByteDance has also moved some parts from China to Singapore, in part to address Washington’s concerns about TikTok’s relationship with China. They said the pace was slower than expected because Singapore has less human resources than China and because of the complexities of obtaining work visas.

ByteDance in August shared a financial report with employees indicating that after years of massive losses, it was operating profitably in the first quarter of 2022.

According to WSJ