Three things from the 2016 Rio Olympics for Mobile Marketers

The idea of ​​"smart phones" has been around for nearly 10 years, even longer because despite the economic situation, they still play a very important role in most of our lives. . The number of mobile devices is more than the number of people on Earth, and sadly more than the number of toilets.

However, in some events, smartphones have not made much contribution yet. For example, only the 3rd Presidential election (2008 & 2012) will we see people reading news about candidates or political issues on a smartphone. And also two World Cup matches (2010 & 2014) are happening in the smartphone era.

As for the Olympics in Summer & Winter, we have watched and watched smartphones on the 2008, 2010, 2012, 2014 and now 2016 periods. The 5th Olympics of the smart era is really a big turning point. .


For example, the number of people watching the 2016 Olympics on mobile is much higher than on a PC or television. The reason for logic is because it's convenient (the phone is always on the user's side), allowing you to watch the event online while the traditional TV is hard to perform. This proves why the number of global TV viewers has grown every year from 1949 to 2009, but has been decreasing since 2009. In contrast, the rapid growth of mobile devices has surpassed the growth rate of television. As a result, the number of video streams has increased by 150% compared to the London 2012 period, equivalent to 2.9 billion worldwide video streams for this year's Rio Olympics.

According to CEO of Phunware: "Today users want more control over their communication experiences. They look forward to accessing the content, the information they want, at the time they want, the traditional TV and the whole website cannot adjust to those expectations. Mobile offers customization and on-demand access, so it's no surprise that users turn off the TV to switch to mobile to connect to some of the biggest media events of the year, typically Summer. Olympics ”

Liquid Agency also called Rio 2016 the "first mobile Olympics".

Another piece of this jigsaw puzzle is the development of mobile messaging. Since Sochi 2014, the speed of using mobile message apps has grown rapidly. 83 million people used apps like Facebook Messenger or WeChat in 2014 & increased 58% when Rio started. This has changed the game for content providers and users who are using chatbots to update news in the Olympics.

What is the meaning behind these things?

Drilling refers to experiencing virtual reality or enhancing virtual reality, while mobile still expands exponentially worldwide with the following prediction trends:

1. Mobile will continue to grow

If people are interested in the Olympics, World Cup or elections or any event that happens every 4 years, they will want to receive information about those events in the most convenient way. Usually it is mobile. Television is the source of old and current business models, and the ways of transferring information are starting to change. Using laptops is also "digital", but laptops aren't always in your pocket. That's why mobile will continue to grow.


2. There will be more and more apps linked to an event

Rio Games has 6 or 7 main apps – 1 official Olympics app, 1 official NBC app .. and future Games will be 10-12 apps (sometimes more). Apps gives marketers more information about the object receiving content and the different access paths of users. This is a useful source of information for drawing future spending context for managers, from which mobile marketers will design methods to capture that.

3. Message will also grow

Formal channels and press organizations of Olympics events and other events need to figure out how to continue to embed message apps into their general strategy. Because these apps are inherently larger than social networks, focusing on them is important.

537 days is the time between Rio Closing Ceremony 2016 and the Opening Ceremony in South Korea. If you believe in Moore's law, that time period will see a major change in the technology industry, which is most likely to be mobile specific at larger events in the near future.

Source: ITZone via IDE Academy via info.localytics

Share the news now