This is why Chinese people only love domestic electric cars, foreign giants also have to say hello

Automakers coming to the Shanghai auto show (April 18-27 in China) are working hard to bring more impressive models than ever before. From the interior equipped with crystal balls, flashing lights to karaoke or massage in the car, customers can’t help but look forward to it.

Zeekr – the premium electric vehicle brand owned by Zhejiang Geely Holding Group has introduced their new super product – an electric SUV equipped with massage function on the seats.

Not less than competitive, many other Chinese brands have also introduced models with karaoke features in the car, game screens for the driver, … needs that are unfamiliar to foreigners but are accepted. Chinese people are extremely popular because the traffic factor in this country makes them sit in the car for a long time.

Polestar, the premium electric vehicle maker founded by Volvo and Geely, has introduced the Polestar 4 SUV. The model, due to enter production later this year, will remove the side windows entirely. rear, instead relying on an HD camera mounted on the hood to give the driver and rear seat a view of their surroundings.

This feature maximizes visibility and space for passengers in the back seat of the vehicle, Polestar said.

Popular video game company Unity also showcased the feature they are offering. Companies like Li Auto turn their console screens into a 3D game-like interface, and also launched a chamber version of the game. driver of the future at the show.

Chinese automakers have wrested market share from foreign rivals in recent years in part by luring drivers with services tailored to their lifestyles from the ground up. They launched new models faster and were extremely active in introducing innovations.

And while European carmakers often charge additional fees for in-car features like folding mirrors when parking, Chinese electric carmakers tend to offer them free of charge. charge their electric vehicle features, adding value to their already extremely competitively priced cars.

“A lot of new Chinese vehicles look very nice,” said Patrick Koller, CEO of French auto parts supplier Faurecia. Koller also notes that the interiors of many new Chinese models have ditched the buttons altogether in favor of voice and motion activation.

“Electronic devices in China are more about consumer-oriented electronics, leaving consumers saying ‘Wow, that’s great,'” he added.

According to Markus Henne, CEO of South Korean giant Hyundai’s Genesis premium brand – a relatively new brand to the Chinese market, has attracted attention by placing a crystal ball in it. center console of the EV GV60 model.

This globe lights up when the car is started, giving the driver a visual cue instead of the traditional engine noise not found in electric vehicles. At the same time, the speed at which automakers introduce new features and models is exciting and also makes it difficult for foreign automakers to keep up.

According to Reuters