This day in the past: The application capable of threatening Facebook was born, but only one decision of the “Apple family” caused it to plummet, its value dropping from billions of dollars to 3 million dollars.

The popular social networking platform

On this day 16 years ago, February 19, 2007, the social network Tumblr went public. Tumblr is the perfect combination of personal blog and social network. This application allows users to post diverse content and engage in interaction with other users’ posts.

They can also customize the design of their personal blog, post pictures, statuses, and share any emotions on the platform. Some people also call Tumblr the optimal combination of Facebook and WordPress.

According to statistics from The Guardian, in 2012, Tumblr had more than 42 million blogs and reached more than 100 million blogs in 2013. This platform is also one of the most popular social networks in the world.

Even in April 2013, Tumblr founder David Karp “aggressively” stated that users spend more time on Tumblr than Facebook and Twitter.

However, starting now, Tumblr allows users to post and view content with an “adult” element. While that helps attract a number of people to the platform, with so much content, advertisers have “left behind” Tumblr and caused it to lose a large revenue stream.

Tumblr gradually goes into oblivion

Later, Yahoo bought the social network for about $ 1 billion. Users were very upset with the deal, so they collected about 170,000 protest signatures. However, it was all over.

In 2017, telecom giant Verizon bought Yahoo for $4.5 billion. Tumblr is in rotation once again. At the same time, founder Karp also stepped down as CEO of Tumblr and left the company.

After all, with the explosive growth of Facebook, Instagram, Twitter, and most recently TikTok, Tumblr has been almost forgotten by users. This application is “hands-over” many times but does not create a strategy to attract users as before.

Tumblr’s big turning point was also in 2018 when Apple removed the app from the App Store, citing child pornography.

In 2019, Verizon sold Tumblr to Automattic, the parent company of WordPress – the platform Tumblr used to see as a competitor, for $3 million. And since then, this social network has gradually sunk into oblivion.

Synthesis