The transformation of “Korean Unicorn” BAEMIN after 1 year of debut in Vietnam

Tram Ho

BAEMIN is a food delivery application belonging to unicorn startup Woowa Brothers – a billion-dollar food delivery company with food delivery platform Baedal Minjok leading the Korean market, accounting for more than 50% market share in the land of Kim Chi Although it has to compete with more than 40 domestic rivals. Woowa Brothers joined the world’s “unicorns” when it received a $ 320 million guaranteed investment in December 2018, bringing the company’s valuation to $ 2.6 billion.

In June 2019, this “unicorn” has launched the BAEMIN food delivery application in Vietnam, the first operation in Ho Chi Minh City market.

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By the end of 2019, the German food delivery company Delivery Hero has agreed to buy Woowa Brothers for $ 4 billion – this is considered the largest global deal for a food delivery application at this time.

… to the impressive figures in 356 days of “conquering” Vietnamese users

It has been 1 year since the official opening of the app and taking the first order, so far BAEMIN has undergone a continuous innovation process with impressive development speed. The image of BAEMIN driver with the typical mint green shirt on the road has become familiar to many people in Ho Chi Minh City.

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Tens of thousands – the number of BAEMIN Rider partners!

This is also a very large number to talk about the number of driver partners who are working under the familiar blue mint. When it was first launched, BAEMIN had only a few hundred active driver partners. Until today, as of June 2020, BAEMIN has tens of thousands of driver partners carrying out the task of delivering applications every day.

18 – is the number of districts in Ho Chi Minh City that BAEMIN has “covered”. Starting with 3 central districts, after 1 year, BAEMIN has expanded the range of restaurants and driver partners to 18 districts of Ho Chi Minh City.

24 – is the last hour of the day that BAEMIN’s service operates. From an application that only works until 22:00, BAEMIN has extended the operating time to 24 hours a day in order to serve the needs of customers’ nights.

20 – is the number of minutes of the BAEMIN driver partner’s average delivery time for each order.

Not only is the delivery of food but also a great deal of utility

BAEMIN comes to Vietnam with the mission of “Helping people to eat well anytime and anywhere”, but not only stopping there, with the desire to diversify culinary colors for customers, BAEMIN has officially put into operation. BAEMIN kitchen – A series of exclusive restaurants on the BAEMIN app, launched in November 2019, offers a “windy” menu with extremely attractive dishes, not only delicious but also full of nutrients, to spirit always excited every day.

Constantly learning, changing and capturing the market in Vietnam at the time of the Covid-19 epidemic, BAEMIN launched the BAEMIN Shopping service to meet the essential shopping needs of customers during the epidemic season.

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BAEMIN came to market in time to serve customers in COVID season – 19

Eating delicious, healthy and living quality, BAEMIN Grocery appeared to allow customers to order and purchase the BAEMIN super cute stationery including a cast iron bag, portable mirror, lunchbox, notebook, writing, a sleeping eye patch …

So, not only is food, BAEMIN also offers customers many other interesting items, also helps drivers drive more orders and increase income.

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BAEMIN Grocery interface opened on the BAEMIN App

Besides utility services, BAEMIN continues to delight customers with convenient payment features. In September 2019, BAEMIN launched the card payment feature. And just 3 months later, BAEMIN added payment through Momo. BAEMIN app is constantly being updated to be more friendly, smarter, leading to a better experience for customers.

“Straight forward” Hanoi after 1 year raging Saigon

While “catching the heart” of the online community, especially the women, with the campaign “Quan My District” combined with the story “Safe or interesting love”. BAEMIN has also started rolling to Hanoi with the opening of a new office in this area.

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With the successful steps in the past 1 year, BAEMIN is expected to be lovingly received in the Capital in the near future.

In Hanoi, just launched, BAEMIN has quickly collected a series of delicious restaurants, quality restaurants throughout the city to serve food to the customers. Starting with the cafes in Cau Giay and Dong Da districts, BAEMIN continuously launched many attractive promotions to “crave” diners for a super delicious meal, extremely fast delivery and extremely favorable prices.

Indeed, the information BAEMIN present in Hanoi has made many people eager. BAEMIN chose the hot summer time to launch Hanoi which is a reason that makes customers happy because the weather is so harsh, food delivery service is both delicious and convenient, but nothing better.

Ms. TH (Thanh Xuan District, Hanoi) shared: “I used to use BAEMIN’s service in Saigon, now I am happy to see BAEMIN again in Hanoi. BAEMIN is fast delivery, this weather fast delivery is great. ”

Or as Mr. Đ.T (Hoan Kiem District, Hanoi) also said: “I have heard that the food delivery application BAEMIN is about to be available in Hanoi, this application saw many friends in Ho Chi Minh City praised me. very curious to try it out “.

“Hopefully BAEMIN in Hanoi will also work as well as BAEMIN in Ho Chi Minh City. Fast delivery, good service attitude, easy payment has heard you already” – TN friend (Dong Da district, Hanoi ) confided about BAEMIN.

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Source : Genk