The store has a headache because of the unprecedented, a great opportunity for those who want to buy iPhone 14 Pro Max at a bargain price

The price of a series of new Apple phone models has dropped sharply in recent times in the Vietnamese market, which is considered unprecedented in sales history.

The reason is because, Apple will usually adjust the selling price of new generation iPhone models in the June period. However, this is the first time Apple products have depreciated so quickly and strongly in many years.

According to the cycle of the market, new products on the shelves, at least 3 months after the “hot fever”. However, the iPhone 14 is an exception. After just over a month, the attraction of this product has dropped sharply due to the abundant supply and economic difficulties, causing the purchasing power to decrease. Therefore, within only half a year of being on the shelves, this product was simultaneously sold out of stock and sold at a loss.

Currently, the selling price of the iPhone 14 Pro and iPhone 14 Pro Max duo is being adjusted deeply to the lowest level since its launch in the Vietnamese market.

The price of iPhone 14 Pro Max starts at VND 27 million for the 128 GB version, down VND 1.5 million compared to the previous month and VND 8 million lower than the listed price. iPhone 14 Pro is priced from 25 million VND for the 128 GB version, down 500,000 VND compared to the previous month and 6 million VND lower than the listed price, the 1 TB version costs about 37 million VND, lower than 7 million VND. million compared to the listed price.

This is also the first time that the price difference for iPhone 14 between Apple’s authorized retail chains (AAR) in Vietnam in the market is only a few tens of thousands of dong instead of a few million dong as in previous years.

An agent of a large retail system in Vietnam said that for each machine sold, the dealer only makes a profit of about 3-4%. However, due to the rapid and sharp decrease in product prices, at the present time, the profit in the system is very low and almost only breakeven, even, some stores even sell below the import price from 100,000 to 300,000 VND. to recover capital, pay distributors, avoid bad debts.

Mr. Tuan Minh – Apple product manager at Hoang Ha Mobile system shared that the market has declined, the system has cooperated with Apple to offer preferential and price support programs for both agents and consumers. . Therefore, it can be said that the profit margin has almost disappeared.

Regarding the inventory of iPhone 14 products, at the 2023 Annual General Meeting of Shareholders of Mobile World Investment Joint Stock Company (MWG) held on April 8, Mr. Doan Van Hieu Em – A member of the Board of Directors of MWG said: “The Mobile World is not affected by the high inventory factor as shareholders say, up to this point we are managing the inventory quite well.”

Along with that, many sources refer to Mobile World as a business that has a large inventory of iPhones for iPhone 14 Pro Max products, Chairman Nguyen Duc Tai shared: ” The corporation was not too modest to come. price difference between ourselves and competitors is a gap for competitors to find customers.There are times when the price of MWG is several million higher than the competition. Soon this phenomenon will end. MWG will not let the difference be. This price becomes a point for competitors to take advantage of “.