The Samsung Galaxy S22 billboard greeting the year of the Tiger is very impressive

Samsung will hold an Unpacked event on February 9 to launch the new Galaxy generation, and the advertising campaigns for the Galaxy S22 series have officially begun.

The tech giant has rolled out 3D billboards across major cities around the world including New York, London, Dubai, Kuala Lumpur and Seoul. The ad depicts a tiger clicking the video record button, purporting to highlight the ability to record high-quality video in low light on the upcoming S22 series.

Using the tiger image is also a way for Samsung to celebrate the Lunar New Year taking place in many countries, including Korea, which is Samsung’s hometown. At the end of the video is the line “Are you ready to break the rules?” and the tiger will jump forward, thanks to the 3D effect, it looks like it is “breaking” the screen and jumping out.

In a news related to the S22, leaker Roland Quandt said that Samsung will launch a 1TB version of the S22 Ultra, but will be limited to certain markets.

Reference: GSMArena