The reason that Vietlott became the “hot” keyword searched in Vietnam

Tram Ho

Launched to the market from the second half of 2016, Vietlott has always been a “hot” keyword in the lottery community in Vietnam. Impressing public opinion thanks to the Jackpot prizes of tens, even hundreds of billion dong, it has been more than 4 years in business, but the heat of Vietlott keyword has not cooled down.

This is due to the fact that two main Vietlott lottery products are continuously present on the mass media whenever a player wins a big Jackpot. Each Jackpot of the Mega 6/45 or Power 6/55 Jackpot 1 turns the lucky player who wins the prize into a new “Vietlott billionaire” with life-changing bonuses.

The hotness of the keyword Vietlott also fluctuates according to the accumulated value of these two attractive awards. Every time the Jackpot of two products Mega 6/45 and Power 6/55 accumulates to a high level, the number of searches for Vietlott on the internet also increases proportionally.

Lý do khiến Vietlott trở thành từ khóa hot được tìm kiếm tại Việt Nam - Ảnh 1.

Not only scoring with the community thanks to attractive prizes, the heat of Vietlott also comes from the message of bringing “opportunities for better”. Prizes from the optional lottery both help players change their lives and give lucky players the opportunity to share good values ​​with the community. Many “billionaires Vietlott” are ready to donate billions of money to charity right at the awards ceremony, donating meaningful activities such as scholarships to poor children, building houses of love, supporting people who are affected benefits of natural disasters or joining hands to repel the Covid-19 epidemic.

Lý do khiến Vietlott trở thành từ khóa hot được tìm kiếm tại Việt Nam - Ảnh 2.

The heat of the Vietlott keyword shows that businesses not only promote their brand presence in an “offline” environment such as at point of sale, but also have a strong presence in the online environment during the period of digital transformation. strong.

Not only creating an attractive entertainment field through nearly 5,000 points of sale across 62 provinces, Vietlott is on a roadmap to modernize distribution channels when user trends are strongly shifting to digital platforms. Most recently, the business has launched a convenient distribution channel for lottery tickets via SMS.

Specifically, this distribution channel officially put into operation from December 23, 2020 after shaking hands with the three largest carriers, Viettel, MobiFone and VinaPhone, with a total number of subscribers up to 125 million. Through the channel selling optional lottery tickets over the phone, specifically SMS, Vietlott continues to perfect its distribution channels, becoming the first enterprise in Vietnam to sell lottery tickets via SMS.

Right from December 23, 2020, players were able to use Vietlott’s SMS purchase application for each carrier to participate in the prize. The first two products selected by Vietlott for distribution via the new channel are the Power 6/55 and Mega 6/55 lottery, which have the most attractive bonuses.

Lý do khiến Vietlott trở thành từ khóa hot được tìm kiếm tại Việt Nam - Ảnh 3.

Modern distribution channels with new and advanced lottery products such as the 10-minute speed dial Keno show that Vietlott is a lottery business that always moves to keep up with the latest trends of the world lottery. The dynamism of the business has helped Vietlott keyword maintain the heat, both in the internet environment and in everyday life.

Vietlott wants to help players and those around them have a better life by creating a large-scale entertainment field from offline (point of sale) to online (distribution channel via telephone). From there, players can have access to “life changing opportunities” at any time, especially during the current epidemic season.

Vietnamese players can buy Vietlott’s lottery tickets by phone via MobiFone, VinaPhone and Viettel. Players have many options for payment methods such as VNPTPay, ViettelPay, Moca wallet on Grab app, VPBank and many other banks.

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Source : Genk