The peak of Elon Musk’s psychological manipulation: Proclaiming Tesla is a technology company, bringing the capitalization to trillions of dollars, only to make investors panic when they realize this is just a company… a car.

Tram Ho

Tesla investors panicked, causing $900 billion in capitalization to evaporate as they faced the reality that this was just… a car manufacturer, nothing more, nothing less!

Đỉnh cao thao túng tâm lý của Elon Musk: Hô hào Tesla là hãng công nghệ, đưa vốn hoá lên nghìn tỷ USD để rồi khiến nhà đầu tư hoảng loạn khi nhận ra đây chỉ là 1 công ty... xe hơi - Ảnh 1.

After Tesla’s market capitalization surpassed Toyota and then became the world’s most valuable car company in the summer of 2020, its devoted fans began implementing a new method of measuring capitalization.

First, when Tesla’s stock price just went up, its capitalization was bigger than the next two automakers combined, then larger than the next five combined, and then 10 companies. total.

A year later, Tesla’s market capitalization surpassed $1.2 trillion, larger than most other automakers combined. Since then, Tesla’s capitalization has lost 72% of its value – blowing away a capitalization that also exceeds the value of most automakers in the industry combined. The fortune of Elon Musk – the noisy CEO of Tesla also evaporated up to $ 200 billion.

Đỉnh cao thao túng tâm lý của Elon Musk: Hô hào Tesla là hãng công nghệ, đưa vốn hoá lên nghìn tỷ USD để rồi khiến nhà đầu tư hoảng loạn khi nhận ra đây chỉ là 1 công ty... xe hơi - Ảnh 2.

Things took a turn for the worse on January 3, when Tesla announced it had missed analysts’ forecasts for vehicle deliveries for the third consecutive quarter. Not stopping there, they also report that the gap between production output and vehicle deliveries is widening – an indicator that demand is falling for electric vehicles.

Because of this information, Tesla’s stock fell 12%, losing nearly 50 billion USD in 1 day – a figure equivalent to the market capitalization of Ford. While optimistic investors are now skeptical whether Musk can deliver on his promise to make 20 million cars a year by 2030 or whether Tesla’s Autopilot system is close to becoming a fully fledged driving system. automatically change the world or not.

The main reason the market readjusted Tesla’s outlook, however, was because they realized that the company was an automaker and that its boss wasn’t… a superman.

Musk has always praised his car company as a technology company – a digital giant like Alphabet, Apple or Meta, not “old men” like Toyota or Volkswagen. For a while, tech stocks skyrocketed amid the pandemic boom of all things digital. Then things started to slow down last year as growth started to slow and interest rates got higher.

Over the past few months, Tesla stock has experienced a stronger correction than even a major tech company. The tribulations they go through seem to become more like a car company. Having a structure that can avoid the bad effects of supply chain disruptions, Tesla is suffering from the Covid crisis in China: Its Shanghai factory has had to close several times due to blockade.

And in the process of industry transformation, they also inevitably have to confront the company with a series of new competitors. Days after Tesla reported disappointing sales numbers, Volkswagen also unveiled the Model ID.7, which competes with Tesla’s Model 3.

Đỉnh cao thao túng tâm lý của Elon Musk: Hô hào Tesla là hãng công nghệ, đưa vốn hoá lên nghìn tỷ USD để rồi khiến nhà đầu tư hoảng loạn khi nhận ra đây chỉ là 1 công ty... xe hơi - Ảnh 3.

With electric car buyers, they are becoming more demanding and attentive to questions about the questionable quality of Tesla vehicles. And the people who own Tesla cars – most of them are wealthy, progressive are also becoming difficult to accept Elon Musk’s jokes on Twitter. This becomes even more serious when they have so many better electric car options on the market.

Meanwhile, Tesla is no longer the only company in the game and certainly not a tech giant either.

As an electric vehicle manufacturer, Tesla is still quite impressive. In 2022, they delivered 1.3 million cars, up 40% from the previous year, and opened 2 new assembly plants. They are also planning to produce smaller, cheaper vehicles and will start delivering the Cybertruck this year. Tesla’s market cap is still worth $340 billion — roughly the same as the next three major automakers combined.

Source: The Economist

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