The number of people downloading Twitter increased sharply because people “look forward to” Elon Musk

Tram Ho

Since the Tesla founder officially took over Twitter, the average daily app downloads and social network interactions have suddenly skyrocketed. Since the beginning of November until now, Twitter application downloads have increased 28% over the same period last month and this figure is 46% higher than the same period in September 2022.

On November 3, 2022, Twitter saw 636,770 app downloads, the highest level since May 2022 and twice as high as June 2022. That same night, Elon Musk officially fired thousands of Twitter employees.

On November 6, Twitter continued to see app downloads up to 555,070 and engagement hit an all-time high with 245.4 million users that day, surpassing the previous record of 243 .3 million users as of June 8, 2022.

Lượng người tải Twitter tăng mạnh vì dân tình 'hóng biến' Elon Musk - Ảnh 1.

Immediately, the Tesla boss posted a congratulatory message on Twitter when he said that users were increasingly interested in this social network thanks to improvements such as the payment service to keep the confirmation stamp or the payment version of Twitter. .

The number of Twitter users is increasing markedly globally since the agreement was signed ,” boasted Elon Musk.

However, according to Apptopia, which provides data for BI, the main reason for the increase in users is due to people’s anticipation and has nothing to do with Twitter’s new payment services.

It’s like there’s been an accident on the highway and people just want to stop and watch,” said Apptopia director Adam Blacker.

Apptopia’s data also shows that the last time Twitter had such a sudden increase was at the end of April 2022 when Elon Musk revealed that he spent up to $ 44 billion to buy this social network. But after the price of technology stocks plummeted, the Tesla founder changed his mind to withdraw and fell into the most ridiculous legal battle in the technology industry.

In the end, the billionaire Tesla also accepted the acquisition of Twitter as promised and bore a loan interest of up to $ 1 billion per year.

Looking forward to change

Returning to the story, Apptopia said that most new downloaders of the Twitter application do not post anything on this social network, but just read the information, like the content and see what’s new. when Elon Musk took over.

According to Apptopia’s investigation on November 3, a series of users posted comments such as ” Thanks Elon for taking over ” or “Things are better when Elon joins”… However, Twitter is almost There have been no major changes in functionality since billionaire Elon Musk took the helm of this social network.

Lượng người tải Twitter tăng mạnh vì dân tình 'hóng biến' Elon Musk - Ảnh 2.

Apptopia’s data shows that the number of Twitter users has not decreased since June 2022 when the buzz around billionaire Elon Musks attracted more and more people interested, but the company does not track the number of loyal users deleted. this application.

Before that, a series of brands decided to terminate the advertising contract with Twitter for fear that the controversy surrounding Elon Musk would affect their image.

The media reported that some businesses were concerned that Musk might ease the steps of censorship, making negative content appear more on the Twitter platform. Others have stopped advertising because Twitter is having a high-level personnel change and the new leader Elon Musk is also considering many changes in the operation of this social network.

For example, carmaker General Motors (GM) paused Twitter advertising last week, saying the social media platform was not a top priority for customers. GM has decided to spend larger budgets on tech giants like Google (Alphabet) and Facebook (Meta).

*Source: BIEN

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