The new MacBook Air and MacBook Pro with Apple chips will be super attractive

Apple has just announced it will hold a “One More Thing” event on November 10, planning to launch Mac computers equipped with self-made ARM chips. Accordingly, the 13-inch MacBook Air and the 13-inch MacBook Pro will be the first two models equipped with Apple’s own ARM chip.

What’s even more interesting is that, according to a recent leak, the new 13-inch MacBook Air and 13-inch MacBook Pro duo will be very affordable. Specifically, the new 13-inch MacBook Air will have a starting price of $ 799. A very attractive price, as most high-end Windows 10 laptops today are priced above $ 1,000.

The 13-inch MacBook Pro is expected to start at $ 1,099. The source above did not say that this is the published retail price, or the preferential price for students. Either way, the prices of the two new MacBooks are both significantly cheaper than Apple’s current MacBook models.

Apple wants its new MacBook to be cheaper than competitors that use Intel chips, to encourage more customers to try and buy Mac computers with new Apple Silicon chips. This is really a big gamble for Apple, when completely changing the line of Mac computers that are very familiar to users.

In terms of specifications, we are told that the new 13-inch MacBook Air will be equipped with an 8-core Apple Silicon chip, equivalent to the upcoming 5nm A14X Bionic chip in future iPad Pro devices.

Estimated performance of the A14X Bionic chip on par with the most powerful processor in the current 16-inch MacBook Pro, which is the 8-core Intel Core i9 CPU. If you want more performance, you can spend extra money to buy a new 13-inch MacBook Pro, equipped with a 12-core Apple Silicon chip.

In addition, Apple will also launch a new Mac Pro that also uses Apple Silicon chips. The new Mac Pro will be smaller, half the size of today’s Mac Pro, and will also cost less.

Lowering the price of products to help many customers to reach seems to be an effective business strategy for Apple. Not only is it applicable to the flagship iPhone product line, but also the Apple Watch, but now Apple may apply to its entire line of Mac computers.

Reference: wccftech