The Mobile World store in Cambodia is less “monumental” to fit the local shopping culture

BigPhone, the mobile phone chain of Mobile World in Cambodia, is planning to expand to No. 1 in this market. While expanding, BigPhone is being adapted to better suit the local shopping culture.

Sharing with ICTnews, Doan Van Hieu Em – CEO of the two chains of The Gioi Di Dong Mobile and Dien may Xanh – said that BigPhone stores have been and will be smaller in size, not “as majestic” as before.

“Cambodians do not seem familiar with big, well-invested stores like Mobile World in Vietnam. Therefore, we have to adjust BigPhone to be closer to the people here.” , Mr. Xiaoming said.

People put their slippers outside when they enter BigPhone store in Cambodia.

CEO of The Gioi Di Dong Joint Stock Company showed PV images of people entering BigPhone … taking off sandals and putting them outside before entering the store. The old model of BigPhone is mainly copied from Mobile World chain from Vietnam, but the store’s appearance may make consumers in Cambodia reluctant to step in, so the store model just got smaller.

The first BigPhone stores were concentrated mainly in the capital Phnom Penh, but Hieu Em said that there were shops opened in other areas in Cambodia. Currently BigPhone has about 20 stores in the first country Mobile World encroaches overseas market.

New BigPhone store model.

Earlier, talking to investment brokers this year, Nguyen Duc Tai, co-founder and chairman of Mobile World Group, said he would expand the BigPhone chain by the end of 2019 with the ambition to be No. 1. this market.

Mobile World officially opened its first store in Cambodia in early 2017. These stores are still at the exploration level and have not been strongly expanded. When asked, the group said that the neighboring market was still in its infancy, and people were still used to buying goods in small shops without paying taxes, so BigPhone had some problems because of the price. including official fee taxes.

Mobile World’s determination to expand BigPhone in Cambodia shows it seems the chain has found a suitable model in this country.

In addition to BigPhone, Mobile World currently operates a chain of phone shops, electronics chains, department stores, An Khang pharmacies.

The latest business results report shows that in the first 11 months of 2019, the group recorded consolidated net revenue of VND 93,086 billion (up 18%) and profit after tax of VND 3,542 billion (up 34%). ) compared to the same period in 2018. With this result, MWG fulfilled 86% of the revenue plan and 99% of the yearly profit plan.