The iPhone 12 and 5G could create a ‘giant sales cycle’ for Apple

Tram Ho

Phone 12 could start a new “super sales cycle”

According to DigiTimes , Apple has sent iPhone 12 shipment forecasts to its most important partners. The idea is for them to start preparing now because the company is expecting the so-called ‘super cycle’ next year, which could put significant pressure on suppliers. The last time Apple went through a “super cycle” was in 2014, when the iPhone 6 was released.

The increased demand will be fueled by Apple’s adoption of 5G technology and could lead to a 30% jump in new iPhone sales, pushing the combined iPhone 12’s total sales by the end of 2020 to 100 million units. For reference, Apple predicts 70-75 million iPhone 11 shipments this year and annual growth is usually around -5% to + 5%.

IPhone 12 và 5G có thể tạo ra một siêu chu kỳ bán hàng khổng lồ cho Apple - Ảnh 1.

Concept of iPhone 12 Pro.

Most analysts and reports seem to agree that iPhone sales will increase next year thanks to 5G compatibility, but the numbers are expected to change slowly rather than massively. For example, a separate report published less than a month ago by Nikkei Asian Review , stated that iPhone 12 sales would only reach 80 million units by the end of 2020, bringing annual growth to between 6% and 14%. .

However, there are still 10 months until the release date of the new product, so Apple still has plenty of time to adjust its iPhone 12 sales forecast, as demand becomes more measurable.

IPhone 12 and iPhone 12 Pro specifications, features, and release dates

iPhone 12 and iPhone 12 Pro are expected to be introduced with a series of upgrades in addition to 5G integration as mentioned above. For example, they will include changes to the front screen interface, internal internals and additional camera.

Rumors suggest that the standard iPhone 12 will have a 6.1-inch screen but replace LCD technology with OLED, with thinner bezels. Other modifications include the next-generation A14 Bionic chip, 4GB of RAM and possibly 64GB of internal storage.

The back will probably not change much but there will be an additional camera. Specifically, Apple may add a 2x telephoto zoom lens or advanced 3D sensor is rumored, for the iPhone 12 Pro line.

IPhone 12 và 5G có thể tạo ra một siêu chu kỳ bán hàng khổng lồ cho Apple - Ảnh 2.

The expected back view of the iPhone 12 Pro.

The iPhone 12 Pro and Pro Max will use 5.4-inch and 6.7-inch screens. The change in size will make the iPhone 12 Pro much more compact than its predecessor, but the size of the iPhone 12 Pro Max will not be affected because there may be thinner borders.

There are some rumors regarding the modification of the camera assembly on the back, although there is no specific information. Accordingly, it will consist of four cameras, including one with an advanced 3D sensor.

As for the internal configuration, A14 Bionic will come with 6GB of RAM and according to reports, the base memory will increase to 128GB. But with Apple’s business habits, this is hard to come true.

Both iPhone 12 and iPhone 12 Pro, Pro Max will debut at the annual event in September next year. History shows that the event will take place on Tuesday, September 8, and the device will go on sale on Friday, September 19.

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Source : Trí Thức Trẻ