The global smartphone market is showing signs of excitement again, with the iPhone taking the lead

Smartphone sales plummeted during the COVID-19 pandemic, but according to a new study conducted by analysts at IDC, the situation is getting better. And that led that return to none other than the iPhone 12.

According to IDC’s quarterly data from the world’s mobile phone tracking system, smartphone manufacturers shipped 385.9 million devices in the last quarter of 2020. Despite a year-round drop, smartphone sales still declined. 5.9% compared to 2019, but sales in the fourth quarter of 2020 increased by 4.3%.

” There are many factors contributing to the smartphone market’s recovery – demand is squeezed, manufacturers and supply chains push up advertising for 5G networks, huge promotions, and popularity. of low- and mid-range phones, “said Nabila Popal, research director at IDS’s Worldwide Mobile Device Trackers. ” Manufacturers also seem to be better prepared to deal with the second blockade, making sure they have the right distribution channel in place to fulfill orders and reach consumers. Blockades also make people spend less time in areas like leisure time, travel, and dining out – and smartphones benefit from it. “The fast pace of recovery and persistence of the smartphone supply chain also deserves praise .”

Top 5 global smartphone manufacturers as of quarter IV / 2020

Golden time for Apple

According to IDC, Apple is a smartphone maker “big winner” in the last quarter, with 90.1 million devices shipped in a period of 3 months. IDC said that Apple in fact challenged the downward trend of the industry, with growth of up to 22.2% over the same period last year. The company enjoys an overall market share of 23.4%, and this respectable success stems from the iPhone 12. However, IDC did not disclose which iPhone model in the iPhone 12 line sold the best.

After Apple, Samsung was in second place, followed by Xiaomi, OPPO, and Huawei. Huawei, which previously outpaced Apple in the number of smartphones shipped, was the only manufacturer in the top five to see a decrease in sales year-on-year. Specifically, the Chinese electronics company slipped 42.4% in the fourth quarter of 2020 because of US sanctions.

Yesterday, Apple released its fourth quarter 2020 financial report. Accordingly, the iPhone product line brought them $ 65.5 billion in the fourth quarter, up 17% over the same period last year. Apple does not currently disclose the specific number of iPhones that have been sold.

Reference: CultofMac