The game giant Ubisoft suddenly opened a game development studio in Da Nang, recruiting 100 people

Ubisoft, the world famous game company with the brands Far Cry and Assassin Creed , has recently set up a new studio in Danang city to focus on developing mobile games. This information has just been published by a series of foreign gaming and technology news websites today.

Ubisoft Mobile CEO Jean-Michel Detoc said: " This opening (new studio) will boost Ubisoft's expertise in mobile gaming and allow us to focus on growing in this segment ."

Accordingly, Ubisoft's new studio will focus on the development of "instant games" (instant games), namely here are games in HTML5 format. With games in this format, users do not need to download games, and can play and interact with each other on different platforms such as PC, Mobile.

In addition, to serve the game development cooperation plan with other Ubisoft studios, including offices across North America, Europe and Asia, Ubisoft Danang plans to recruit up to 100 employees in Ubisoft. the next three years. It is known that the studio will be managed by Mr. Aurélien Palasse, who previously served as head of game publishing at Ubisoft's Chinese branch.

" Da Nang is a vibrant city with excellent quality of life and promising opportunities thanks to its rapidly developing technology ecosystem, " Mr. Palasse said. " With this launch, Ubisoft will benefit from a local team of experts, and will be able to welcome local talent to boost creativity and meet gaming needs on the device. Mobile is on the rise . "

Currently, the new studio has begun the recruitment process and aims to begin operations in the next few weeks. Ubisoft is currently talking to a number of organizations and universities in Danang to establish partnerships that will "ensure cooperation and successful integration in the region".

Sensor Tower analysis firm said that mobile gaming continues to be a booming industry, reaching $ 29.6 billion worldwide in the first half of 2019, up 11% from the previous year, according to the company. Sensor Tower analysis. Other leading publishers such as Nintendo, EA and Bethesda have also shown particular interest in this market in recent years.