The entire smartphone market slipped, only iPhone sales soared by 25% during the pandemic

Apple has “embraced the world” when growing spectacularly and steadily throughout the COVID-19 pandemic. But you won’t imagine how impressive the results were until they compared the success of the iPhone in the second quarter of 2020 with other smartphone manufacturers.

According to a new report from research firm Canalys, Apple is the only company whose shipments of smartphones increased in the quarter starting in April and ending in June. 25% over the same period last year, making the company the only smartphone manufacturer with positive growth in the last quarter.

Overall, the global smartphone market saw a drop in shipments of 14%, reaching only 285 million units. According to Canalys, this is also the second consecutive quarter of the “freefall” smartphone market. Every major company fails to meet its expectations and loses market share. Exactly, every company, except Apple!

The table compares the number of smartphones shipped and the annual growth rate among brands in the second quarter of 2020

Apple: exceeded all expectations for smartphones in the second quarter of 2020

” Apple accepts all expectations in the second quarter, ” said Canalys analyst Vincent Thielke. ” The new iPhone SE is of particular importance in the last quarter, accounting for about 28% of global iPhone sales, while the iPhone 11 remains a top-selling device with nearly 40% of total sales. IPhone SE will still play an important role in boosting sales this year, especially in the context that Apple is forced to delay the launch of the next flagship model.In China, the company achieved impressive results, growth 35 % to reach 7.7 million devices The increase in Apple’s shipments in the second quarter is unusual, and with the new iPhone SE Apple has demonstrated the ability to acquire new users. quickly with the pandemic, focusing on digital customer experience in the context of home quarantine measures that force many customers to switch to online channels. ”

What is particularly impressive about Apple’s success in the past quarter is that it has had to overcome many disadvantages. The ancient virus has negatively impacted economies, drastically reducing the amount of money that many companies fear consumers will be willing to spend. Shops had to be closed, and when they were reopened, the number of customers visiting was much lower than usual. Tensions between the United States and China continue to cause political conflicts, affecting companies operating in both markets. And they also suffered chain reactions after many factories were forced to close earlier this year due to the pandemic.

Apple’s sublimation in such a harsh environment says a lot. Now we only have to wait for iPhone 12!

Reference: CultofMac