The decade of the 201X marketplace – The decade of the iPhone: How Apple created a billion-dollar revolution that changed the world?

Tram Ho

So another decade of the 21st century has passed. In 10 years of ups and downs, how have business captains steered their boats on a turbulent marketplace – who can keep their hands on rowing, who has lost their way?

Wen tri Tan, let us go through each page of memoirs about the most notable businesses in the past decade with the series “BACKGROUND THE WORLD” – The most prominent business stories of businesses domestically and internationally.

We hope this series will be a meaningful year-end gift to a large number of readers who love CafeBiz, like our slogan: “Better business, better life” – “BETTER BUSINESS – BETTER LIFE “.

The iPhone or smartphone smartphone is now too familiar with life. More than 10 years ago, if people had never thought about sticking their lives with a screen that was as small as the hand, now with the revolution of the iPhone things have changed.

Every early morning, the first thing you do is probably turn off the alarm from the iPhone. At the end of the day, many people will definitely check their emails or play games before going to bed. The advent of this divine smartphone in the past 10 years not only changed society but also created a billion-dollar revolution for the industry.

Maybe even now you’re reading this on an iPhone.

Thập kỷ thương trường 201X - Thập niên của iPhone: Apple đã tạo ra cuộc cách mạng tỷ đô thay đổi thế giới như thế nào? - Ảnh 1.

Apple’s total market capitalization in the market (billion-trillion dollars)

The rise of a stubborn apple

The first iPhone launched in 2007 surprised the tech world as well as Apple fans. The consumption rate of this product line also increased rapidly, from 8.7 million units in the first quarter of 2010 to 47 million units in the first quarter of 2018.

According to CNBC, Apple has sold at least 1.4 billion iPhones in the past 10 years and this number could reach 1.6 billion units after this year’s sales are announced. Apple also said that more than 900 million iPhones in the world have been activated, so nearly one-seventh of the total global population is using the company’s products.

While Apple’s sales are heavily influenced by Android-powered devices from rivals like Samsung, it’s undeniable that most other companies are inspired by its iPhones.

Also thanks to the iPhone, in the past 10 years, Apple from a technology company that makes profits mainly from MP3 players has transformed into a multinational corporation with a trillion USD with 137,000 full-time employees.

“Without a doubt, this is the most influential consumer technology product in the past 10 years,” said Loup Ventures’ founder Gene Munster of the iPhone.

Thập kỷ thương trường 201X - Thập niên của iPhone: Apple đã tạo ra cuộc cách mạng tỷ đô thay đổi thế giới như thế nào? - Ảnh 2.


One of the reasons that makes the iPhone so famous is that they can replace countless other items that consumers often have to carry in their pocket. From MP3 players, flashlights, clocks or other messy memos to a phone.

“15 years ago, we only used our phones to communicate, today they are used for almost everything. The phones have become consoles in people’s daily life,” says analyst. comments Jeff Kagan said.

Perhaps the iPhone’s biggest impact on society is the camera segment. In 2010, the International Camera Manufacturers Association (CIPA) data showed that 109 million cameras were sold worldwide. But as of 2018, when the latest data was updated, this number was only about 9 million units.

“Some cameras have been discontinued while others are trying to adapt to change. This is the indispensable part of a free open business market,” said Professor Thomas Cooke of Georgetown University. concentration.

Not only breaking many businesses, but the iPhone also creates a new supply chain for the world. A series of startups and applications such as Lyft or Uber with a total value of more than 60 billion USD have emerged thanks to global positioning and high-speed wireless Internet integrated in smartphones such as the iPhone.

“You can look at every feature of the iPhone to think of the myriad of billion-dollar companies that have formed around them. The iPhone has affected every aspect of our lives. Look at the need for cameras. On the iPhone or the movement using Instagram today, the navigation system helps us see maps, order fast food, then online banking is revolutionizing the industry. A key factor influencing public opinion: Apps like Youtube became what it is today thanks to a huge amount of money from the iPhone, “says founder Munster.

Thập kỷ thương trường 201X - Thập niên của iPhone: Apple đã tạo ra cuộc cách mạng tỷ đô thay đổi thế giới như thế nào? - Ảnh 3.

Apple’s opening of the App Store created a new business as developers could easily sell their apps to iPhone users. In January 2020, Apple said that developers on the App Store have made $ 120 billion since the app market was founded in 2008. In 2018 alone, 10 years after its inception, the market This application has grossed more than 30 billion USD.


Although the general foundation of the iPhone hasn’t changed much in more than 10 years, new versions of the smartphone have been continuously upgraded. In the early 2010s, the iPhones still used Samsung 412 MHz CPUs, to the iPhone 11 Pro series, they used chips that Apple designed with 2.65 GHz with 6 cores.

According to some experiments, the iPhone can even be compared to laptops in terms of information processing speed.

Not stopping there, the display also has an improvement. The 2010 iPhone uses a 3.5-inch screen with 153,000 pixels, the latest versions are now up to 6.5 inches with more than 2.6 million pixels.

“If we use the iPhone 11 and then suddenly switch to the first generation, people will surely feel shocked,” said expert Kagan.

Thập kỷ thương trường 201X - Thập niên của iPhone: Apple đã tạo ra cuộc cách mạng tỷ đô thay đổi thế giới như thế nào? - Ảnh 4.

Thanks to Apple, millions of workers in China have jobs

Of course, the advancement in technology and market dominance have made the iPhone increasingly expensive. An original iPhone costing only about $ 199 in the US with two-year concessions with the telecom company is now selling for a starting price of $ 999 and is segregated from the telecom contract.

The rise of Apple has also helped many factories in China to have jobs and is one of the reasons why many policymakers in the US are not happy. In 2017, Apple said it created 4.8 million jobs for China, while more and more American workers were unemployed.

In addition, the fierce competition of rival technology firms has brought smartphones into a new era with smaller cameras, more durable batteries, and faster screen speeds. In particular, this development of technology has helped spur an entire generation of startups with a wide variety of applications and products.


In the early 2010s, Apple was still led by founder Steve Jobs, but in 2011, his departure made current CEO Tim Cook take power and changed Apple ever since.

Under Tim Cook’s reign, Apple sold billions of iPhones and made hundreds of billions of dollars in profits. There was even a time when Apple was rated as the most profitable listed technology company of all time.

Thập kỷ thương trường 201X - Thập niên của iPhone: Apple đã tạo ra cuộc cách mạng tỷ đô thay đổi thế giới như thế nào? - Ảnh 5.

Tim Cook and Steve Jobs

For many years, Apple was said to hold vast amounts of cash from the profits from selling iPhones. But the tax reform in 2018 forced this group to allocate additional profits to shareholders through dividends as well as buy back stocks to avoid excessive tax revenue.

This has caused Apple’s stock price to skyrocket by more than 900%. If you invested $ 1 million in Apple shares as of January 1, 2010, those shares are currently worth $ 9.13 million as of 2019.

During the past 10 years, Apple has had its milestones as being included in the Dow Jones industrial index in 2015, thereby showing that Apple stock has great value and is one of the benchmark for the industry. It also receives investments from celebrities like Warrren Buffett when Berkshire Hathaway now holds about 5% of Apple shares.

In 2018, Apple became the first listed company to have a total market capitalization of over $ 1 trillion.


Entering the 2020s, Apple continues to profit from products such as iPhone, iPad, Apple Watch or AirPods. But this group began to face challenges that came from the success they built up.

Over time, consumers and the US government increasingly questioned Apple about its monopoly on the Apple Store app market, although it denied it.

“No knowledgeable person would ever say that Apple was a monopoly,” CEO Cook stated bluntly.

Thập kỷ thương trường 201X - Thập niên của iPhone: Apple đã tạo ra cuộc cách mạng tỷ đô thay đổi thế giới như thế nào? - Ảnh 6.

Quarterly sales per unit of iPhone (million units)

Then many activists worry about the environment as Apple periodically releases new products, causing hundreds of millions of people to switch phones and release old iPhones causing natural pollution. In addition, even former Apple design director Jony Ive expressed concern that the iPhone is too good will make them unable to take their eyes off other social activities.

However, the biggest challenge that Apple is currently facing is that they no longer have achieved great success as 10 years ago. The excitement as well as the economic, social, and technological revolutions through each iPhone version or new Apple products are fading and somewhat under the fans’ expectations.

To put it simply, it was the success that was so great in the past that people had high expectations of Apple, and when the improvements did not go as expected, criticism and scrutiny began to emerge.

Unit sales of the iPhone peaked in 2015 with 231 million units. Since then, this level of sales has been flat with no apparent growth. Even in 2019, Apple had to stop announcing unit sales, raising questions about the iPhone’s slowdown.

In the reports, Apple claims to focus more on wireless products like the Apple Watch or AirPods and their offering. But one thing is undeniable is that the iPhone still accounts for 54% of its total 2019 sales, and the challenge faced by this smartphone is likely to have a big impact on Apple in the future.

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Source : Genk