The content of Trump’s post pushed Facebook into a disaster of hundreds of brands ‘losing face’, losing US $ 56 billion of market capitalization.

Tram Ho

Facebook is facing the biggest wave of boycotts ever, as the alliance of several of America’s biggest brands, including The North Face, Ben & Jerry’s, Verizon, Unilever and Coca-Cola, has announced it will stop advertising on their platform.

To date, more than 100 companies have joined the boycott of social networks. Shortly thereafter, Facebook shares fell 8.3% and blew away US $ 56 billion of market capitalization.

The wave of boycott, organized by the U.S. Anti-Defamation League, is in response to Facebook’s inappropriate handling of a number of posts that sparked President Donald Trump’s public opinion. Besides, there have been a series of issues of misinformation on the platform in recent weeks due to the effects of anti-racist protests and protest against police abuses across the United States. These have revealed holes in the way Facebook censors content.

Facebook is facing a wave of boycotts in the US.

Last month, an article by Mr. Trump was warned by Twitter for violating the company’s policy of promoting violence, while Facebook did not take action.

Specifically, Mr. Trump wrote: “These CHRISTMAS have no respect for the memories of George Floyd and I will not let this happen. I have just talked to Governor Tim Walz and said that the US military will always be with him. Any difficulty we will restore control but once the looting begins, the gun will explode. Thank you! “.

Despite the warning flag, Twitter decided to let everyone see this content. It can be said that Twitter has annoyed Mr. Trump many times by warning some of the content that the President has posted that needs to be verified. In response, Mr. Trump issued a new executive order to reduce the legal protections of social networking companies like Facebook and Twitter.

For its part, Facebook has faced intense criticism for ignoring Trump’s “annoying” posts. In fact, the US President often posts content on Twitter to Facebook but is almost not flagged for infringement.

Hundreds of Facebook employees have publicly criticized the company’s decision and Mark Zuckerberg for not interfering with Mr. Trump’s post.

The New York Times revealed that company employees took leave on 1/6 and automatically emailed to management. In emails, many vowed not to work to show support to protesters across the US and to protest against Trump’s decision not to touch Trump’s post on Facebook.

Even a group of employees also asked the leadership to take a tougher view. Some people also say they will resign if Facebook maintains the current moderate attitude.

Mark Zuckerberg once admitted to “internal struggle” before Mr. Trump’s posts but ultimately decided not to delete because he did not violate the terms. The view of the 36-year-old CEO is that political content is sensitive and should be respected. Therefore, “social networking should not be the arbiter of the truth”.

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According to The Verge

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Source : Genk