The combination of Big Data and AI in the new media era

Tram Ho

AI and Big Data are considered a trend in the great technological revolution of mankind, but combining and applying these two technologies effectively is still a problem in the media in Vietnam. .

The media industry is in a great leap from the era of traditional information to the digital age. The definition of the digital age is constantly changing over time as new technologies and user devices as well as new interactive methods are being researched, developed and marketed. In particular, Big Data and AI (short for Artificial Intelligence) are now becoming the inevitable trend in the digital age by an important role in modernizing the information process and communication, creating new communication trends for electronic information products and applications.

The trend of the “general information” trend

Today, the development of mobile devices as well as social networks has opened a new door for mass media applications, especially general information applications – that are increasingly attracting people. used for convenience and a rich source of information. With just one operation, a series of information from top reputable newspapers will be displayed in seconds, increasing the opportunity to access diverse sources of information quickly with more multi-dimensional views. As a result, the number of readers looking to general information applications is increasing, setting opportunities and challenges for traditional media.

Big Data and AI roles for integrated electronic information applications

Big Data supports electronic information applications in collecting, storing and controlling a huge amount of information without needing a data center. In addition, when combined with other modern scientific and technical applications, such as AI, Big Data is more and more able to develop its potential, helping the activities of behavioral analysis and user preferences more effectively. more accurate based on the amount of information received from existing data.

AI (Artificial Intelligence) is one of the core technologies in automating behaviors, thinking, thinking, learning like people but can handle data on a large scale, with system of science and faster than human. AI has great potential in handling and solving information problems in a very fast time.

Today, AI is not only a distant concept reserved for programmers, professionals, or technology companies that have become very close to being applied to many areas of their lives. we. For example, Google Maps has researched and developed extremely complex algorithms based on Big Data and AI platforms to propose short and most convenient routes for users. Or as Spotify integrates these technologies on their music application, to personalize the user’s music preferences, bringing to their personal experiences.

VN Today – one of the pioneering applications in Vietnam in using AI and Big Data to synthesize and propose information to users

Quickly catch up with technology flow, VN Today, one of the leading information reading applications in Vietnam, has applied AI and Big Data to create a user-centric information platform. Based on this platform, through interaction of users for each category, comment, VN Today research, analyze user habits and preferences from which to synthesize and propose information according to personalization trend. With the feature of proposing information based on personal preferences and “taste” of users, VN Today has built an ecosystem with attractive content for each individual, bringing to people Use interesting unique experiences.

With the goal of becoming a leading technology product, VN Today takes advantage of the development of Big Data technology and AI to fully exploit existing resources while exploring and developing new utilities, to serve the needs of users in the most effective way. The forms of entertainment such as social networking, reading novels, playing games, shopping or useful courses have also been integrated by VN Today with the aim of optimizing the user experience on the application. Thanks to the ability to welcome the trend and constantly improve, VN Today has become one of the most popular general information applications in Vietnam with more than 30 million downloads as of 5/2019, constantly leading the way. List of top favorite apps on mobile user rankings.

June of this year in the cities of Ho Chi Minh City and Hanoi, team VN today will attend the event Mobile in Vietnam: Vietnam Mobile Day 2019, promises to wave reader application intelligent completion All new to the community of software development enthusiasts in Vietnam. Do not miss it!

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Source : https://techtalk.vn