Tesla plans to sell cars by livestream in China

Tram Ho

Tesla now has an online store on Alibaba’s Tmall, which sells car accessories. Their goal is that fans are willing to spend money to buy a range of products, such as Model 3 car keys for $ 170, car mats for $ 212, or a set of two-hook hanger for 52 USD. However, compared to the store on Amazon, it still lacks Tesla-branded drinking glasses and 1:18 models.

Although users can not buy a car from the online store, but for only 1 yuan (about 3,3000 VND), you can reserve a place to test drive Model 3, Model X or Model S at one of the main stores. Tesla formula.

Tesla chuẩn bị bán xe bằng livestream ở Trung Quốc - Ảnh 1.

Tesla is doing everything it can to integrate into the indigenous Chinese culture.

And like many other car dealerships in China at this time, Elon Mus’s company will turn to live broadcasting to boost online car sales. Tesla has set up to stream on Tmall for eight consecutive days, starting next week. And this is just one of many ways that the US automaker is trying to please Chinese consumers by adapting to the local culture.

At an event in Shanghai last year, CEO Elon Musk also showed off unique dance moves on stage. This is considered a tradition of the bosses in Chinese technology world, when appearing on the event stage.

Tesla chuẩn bị bán xe bằng livestream ở Trung Quốc - Ảnh 2.

The car industry in China is facing a crisis.

According to the report, the number of live broadcasts related to the auto industry increased by 15 times in March, compared to January and the total number of participants increased by six times. The peak during this period saw 7,000 live broadcasts involving cars in one day.

This was the measure chosen by car dealers, when their galleries were forced to close due to Covid-19’s influence last month. Livestream is the best way to maintain relationships with customers at the present time.

Many businesses, including real estate and cars, have turned to online platforms to connect with customers. The e-commerce market for live broadcast in China is estimated to exceed 127.6 billion USD by 2020, while the number of users is expected to reach 524 million this year compared to 504 million last year. .

This is the second consecutive year that the country’s auto industry has declined. In 2019, sales were slow due to the impact of the U.S.-China trade war, which lasted 18 months.

Refer to SCMP

Share the news now

Source : Genk