TCL reinforces the AIxIoT roadmap with the latest smart life changes at IFA 2020

Tram Ho

TCL Electronics, one of the dominant brands in the global TV industry and a leading consumer electronics company, earlier this year launched an advanced QLED TV with a mission to make life Smart, Coming to IFA 2020 with the launch of AiPQ EngineTM Gen2, the latest intelligent step forward in audiovisual optimization.

TCL củng cố lộ trình AIxIoT với những thay đổi mới nhất về cuộc sống thông minh tại IFA 2020 - Ảnh 1.

TCL’s relentless effort in transitioning QLED and Mini-LED technology has also been shown in part with the latest global lines of 4K / 8K TCL QLED TVs. Furthermore, TCL has reaffirmed its commitment to the AIxIoT strategy with the launch of smartly connected multi-category products, from soundbars, mobile devices, air conditioners and home appliances. other key.

Global Marketing Performance

With consumer-centricity, TCL has enjoyed strong growth in early 2020. Despite economic turmoil, TCL has maintained impressive TV sales figures worldwide. Particularly in the first quarter of 2020, 4.27 million [1] TCL branded TVs were sold with the sales of TCL QLED TVs increasing by 217.1% over the same period [2].

TCL củng cố lộ trình AIxIoT với những thay đổi mới nhất về cuộc sống thông minh tại IFA 2020 - Ảnh 2.

In terms of retail market share in the US, TCL branded TVs ranked 2nd in Q1 2020 [3]. In the Australian market, TCL ranked No.1 in March [4]. In terms of the expanding global emerging market, TCL TV sales rose 14.3% in Q1 compared to the same period last year [5].

In Europe, TCL also increased its sales volume from Italy by 16%, Germany 15%, Czech 100%, Poland 38%, UK 100% and in France, TCL strengthened its ranking in 3rd place. in terms of market share [6]. Over the years, TCL has continued to innovate in display technology. As the entrance to a big screen connection, TV screen innovation has always been a top priority.

Display improvements

Driven by machine learning algorithms consistent with vast knowledge in human visual perception, TCL’s AiPQ Engine Gen2 unleashes the full potential of large-screen TVs with optimized audiovisual capabilities. in real-time, according to various types of entertainment content and viewing environment around. Advanced technology also enables customization of audiovisual performance for unique regional applications.

Over the past 10 years, TCL has invested billions of dollars in production facilities for TV screen panels, mastering LCD technology, OLED, folding OLED, Mini-LED, QLED. TCL’s latest investment in Mini-LED display technology ensures more flexible designs with more illuminated zones for stunning contrast performance. Meanwhile, TCL popularizes QLED screen technology for more TV models, for a wide range of consumers around the world. This year, TCL went one step further and formed a business alliance with JOLED Inc. to jointly develop OLED inkjet technology.

Multi-category products

Following the ongoing AIxIoT strategy, TCL has launched a complete product portfolio for IFA2020. As the grand entrance to smartly connected homes, TCL showcases its 2020 QLED TVs, such as the IMAX Enhanced and the X915 certified by the 8K Association and the C815, the EISA Award winners.

For high-end audio products, TCL showed off at IFA, IF and EISA Award winners – the TCL TS9030 Dolby Atmos Ray Danz sound bar and TS8111 sound bar to further reinforce the TCL sound line.

To cross the boundaries of smart lifestyles, TCL has also launched a wide variety of smart MDA products globally, such as Ocarina and T-Smart air conditioners, and portable models; washing machine X Series, P series, refrigerator C Series.

For mobile devices, TCL launches the latest tablet TCL 10 TABMAX and TABMID, TCL MOVETIME MT43A Family Watch, and TCL MOVEAUDIO S200 real wireless headphones. TCL also revealed TCL NXTPAPER technology designed for those who desire a premium experience that combines the benefits of both screen and paper.

TCL củng cố lộ trình AIxIoT với những thay đổi mới nhất về cuộc sống thông minh tại IFA 2020 - Ảnh 3.

Sponsored Notice

In recent years, TCL’s series of sponsorship and partnerships have shown that TCL realizes the power of sport and a spirit of unity that drives players, fans, and broader community. than.

At IFA 2020, TCL announced that they are strengthening their cooperation with FIBA ​​even further.

Outlook for Smart Lifestyle

Keeping up with the times requires constant adaptation and innovation. Following the on-going AIxIoT strategy, TCL’s leading display technology and multi-category innovations have been attracting users around the world. With continuous effort, TCL is committed to providing global customers and partners in this smart era with innovative products and services. Life is intelligence and intelligence develops in life.

Visit to learn more about TCL at IFA 2020.

[1] [2] [5] TCL Shipment Data, 2020

[3] The NPD Group, Inc., US Retail Tracking Service, LCD TV, based on unit sales, Jan.- Mar. 2020 combined, March 2020, and April 5-11, 2020

[4] [6] GfK, 2020

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Source : Genk