Success with the MMO game New World, Amazon reached the milestone after many years of failure in making games

Few people expect Amazon’s game development and release to become a blockbuster in the last months of 2021. New World, an MMO (online game with a large world that allows a large number of players to participate), achieved peak in the number of players when witnessing 801,642 people online at the same time on the 4th day of the game’s broadcast.

This year, no game released on Steam has reached that impressive number, and we have not seen the number of players flocking to explore the New World show any signs of stopping. Although the number of “online people” can indicate those who are waiting in line to enter the New World (Amazon’s servers overloaded early), it is still a relatively accurate indicator to assess the attractiveness of the Internet. a new game.

Amazon, famous for its leading retail chain in the world, decided to enter the video game industry not too long ago. After a series of failed products, Amazon seems to have learned its lesson in game development. On Twitter, Jeff Bezos praised the perseverance of the game development team for the famous Amazon corporation.

” After many setbacks and lags in the game industry, we have achieved success. I am proud of the persistence of the development team. They see setbacks as an obstacle to support the spirit of learning. Whatever the goal whatever your goal, don’t give up no matter how hard it is @playnewworld, ” Jeff Bezos wrote on Twitter.

New World brings a new breath to the MMO series, a fertile land but under the shadow called World of WarCraft (WoW) developed and published by Blizzard. However, recent WoW gamers are dissatisfied with the way Blizzard is steering the MMO boat. Moreover, the lawsuit related to sexual harassment within the company also made Blizzard’s reputation increasingly dented.

The fact that Amazon launched New World at the right time when the big man of the MMO segment was stumbling, also partly caused the number of players to reach a record.

Failure is mother’s success

Before having today’s success, let’s review some of the projects that have been killed by Amazon.

Crucible

Released: May 2020

Death: November 2020

The third-person shooter was released and then closed beta, you can see how loose the Crucible launch plan is. The game is rated as abusing the explosion effect, the gun does not create a feeling of “force”, neither the player nor the NPC react when receiving damage. These minus points make Crucible unable to compete in the saturated shooter segment.

An MMO set in Lord of the Rings

The project was canceled before the release date was announced.

Amazon is developing a new series on a prequel to Lord of the Rings , the popular novel that has been adapted into a successful movie trilogy. By the way, having the rights to develop content related to LotR, Amazon plans to develop a game with a Middle-earth setting.

Amazon joined hands with Athlon Game to develop this project in 2019, but Athlon was acquired by Tencent not long after and development stopped indefinitely. In April of this year, Amazon posted an official announcement: they will no longer be releasing the MMO LotR game.

According to the ad, this will be a game that takes players to a magical world, experiencing events that happened long before the happenings in Lord of the Rings. Gamers should have been able to ” see lands, characters and creatures that no one in Tolkien’s fan community has ever witnessed “.

The Grand Tour

Released: January 2019 on consoles

Death: July 2020

This is a project that Amazon wants to be able to combine with its other services. The Grand Tour is an episode racing game that combines movie content, but the vague orientation has made the game impossible to live.

Breakaway

Released: December 2016 as open alpha

Death: March 2018

Breakaway combines many interesting elements from many other popular games of the time: characters with their own set of skills for 4v4 battles, a small arena dotted with power-ups. Amazon intended to make Breakaway the next esports blockbuster, but was unable to compete with DOTA 2, League of Legends.

After a series of failures, Amazon found the recipe for success

Just eight months ago, Bloomberg published an article titled ” Amazon can do anything – but a fascinating video game “. Indeed, the retail giant is successful in the online movie streaming service, releasing unbelievably successful series, but when it comes to the gaming aspect, Jeff Bezos has many difficulties in the market. fat.

The success of New World today is a combination of expensive lessons: a series of projects were killed early, and the decision to delay the launch of New World by four times. It is expected that Amazon has planned to launch New World from May 2020.

But when the big boys in the MMO field showed signs of decline, a new, younger character, backed by more money, appeared, with the desire to replace the tall, shiny trees that dominated the MMO segment. At a time when many gamers are stuck at home, the need to explore a “New World” is greater than ever. Moreover, an MMO game will be an opportunity for gamers to make friends with friends from all over the world.

Launched for nearly a week, New World has achieved great success. We continue to wait and see what Amazon will update for its first blockbuster, and watch what projects Amazon will launch in the future.

The game is currently being sold on the Steam platform with prices from 499,000 VND.