Strategy Analytics: Despite a market full of bargain-free TWS headphones, Apple will still sell 60 million AirPods in 2019.

Apple has long considered AirPods to be one of its flagship products after iPhones and iPads. And thanks to a well-invested strategy, AirPods also help Apple soon reap fruit.

Specifically, according to the prestigious market analysis firm Strategy Analytics, Apple sold 60 million AirPods in the past year with sales growth of up to 200%.

Revenue from Apple AirPods alone accounted for 71% of the total market of true wireless headphones (TWS) in 2019. Apple currently accounts for 50% of the market share and is followed by Samsung and Xiaomi.

Ken Hyers, director of emerging device strategy research at Strategy Analytics, expressed optimism: “The market for TWS headsets is very broad for companies. The price of TWS chipsets is also declining. In the past six months Its price has been cut by half, thanks to the cheap chip price, dozens and even hundreds of brands have quickly jumped into this market with cheap TWS headsets. “The line of low-cost TWS headsets has skyrocketed. Now consumers without money to buy high-end TWS headsets from Apple, Bose or Samsung can think of other cheaper options.”

AirPods almost accounted for half of the wireless headset market in 2019

The reason AirPods have maintained impressive sales over the past year, despite the emergence of more and more affordable TWS headphones. That’s because the appearance of AirPods Pro has created a huge push for AirPods sales.

The appeal of Apple branded products is indisputable. Therefore, the appearance of a headset with a new, unique design makes consumers want to experience it.

Strategy Analytics expects that AirPods will continue to maintain their leading position in TWS sales and revenue for at least the next 5 years.

Success with AirPods is probably the same as the iPhone. Right from its inception, AirPods have become a product with strange attraction. After more than two years of launch and until the arrival of AirPods Pro, it is becoming more and more successful.

Refer to iPhonehack