- Tram Ho
The Pixel 4 was seen as a failure by Google for its disappointing sales, especially when compared to the encouraging sales from the Pixel 3a price line. This failure has made the company even more cautious about the orders for the Pixel 5 series.
Sources from the Nikkei Asian Review show that the new Pixel 5 series launched last night has only been ordered by Google to produce about 800,000 devices between now and the end of the year. In addition, the report also said that the total volume of orders from Google for the Pixel 5, Pixel 4a 5G, and Pixel 4a series was only 3 million devices this year.
Nikkei sources said that production orders can be adjusted based on market movements, while also stating the reason behind Google’s cautious orders:
” Google is only placing such a relatively conservative amount this year because of the poor sales of its flagship Pixel 4 line last year, and because Covid-19 is making their team want to bet safely on the hardware business. handheld at the present time. ”
The Nikkei report also cited IDC data showing that in the first six months of this year, Google shipped only 1.5 million Pixel devices. Compared to the same period last year, this sales have decreased by more than 50% when Google sold 4.1 million phones in the first half of 2019.
This could also be because two Google Pixel 3a units were launched last year from May 2019, while this year’s Pixel 4a series were delayed until August to start selling. The Pixel 3a phones therefore have a shelf time that spans all of 2020 before a replacement device arrives.
Comparison of specifications between Google Pixel 5, 4a 5G and 4a.
As for the Pixel 4 series, Google has said it has shipped 2 million of these flagships since it launched in late October last year. It seems this disappointing sales volume makes Google more cautious when setting sales targets for this year’s Pixel 5 series. Not only lowering the sales target, Google also reduced the number of devices released and the selling price.
Instead of the Pixel 5 XL, Google only introduced the Pixel 4a 5G, although in terms of configuration and size, the 4a 5G is no different than a Pixel 5 XL version. While the Pixel 5 costs $ 699, the Pixel 4a 5G costs $ 499, which is quite soft compared to today’s $ 1,000 flagships.
Refer to Android Authority
Source : Genk