- Tram Ho
Sony’s smartphone business has been continuously losing money for many years, but the Japanese giant has never given up hope. Sony has narrowed down operations and cut every possible cost, and in the end those efforts seem to have paid off.
In a recent meeting with shareholders, Sony said it had shipped more than 800,000 Xperia smartphones in Q2 / 2020. This figure decreased by 100,000 units compared to the same period in 2019, but doubled compared to Q1 / 2020.
Sony also claims that the smartphone business will be profitable for the first time after four consecutive years of losses. Expected business results for fiscal year 2020 (from April 2020 to March 2021), will be announced in April 2021.
Sony does not disclose the profit margin they estimate, but this is also very congratulatory news. In the early 2020 context, it is quite affected by the Covid-19 epidemic.
Sony also revealed that there will be many changes in its smartphone segmentation strategy. In the coming time, Sony will focus more on mid-range and low-cost smartphones.
Source : Genk