- Tram Ho
It’s been almost a year since Huawei spun Honor into an independent company. While Huawei has failed in all regions since then, Honor is still on the upswing, especially in its home market.
According to data from research firm Canalys, Honor is currently the third-largest smartphone maker in China, ahead of Apple, Xiaomi and its former owners.
Honor shipped 14.2 million devices in the third quarter of 2021, up 25% year-on-year and 105% higher than the previous quarter. The company currently holds an 18% market share in China.
Canalys attributes the growth of Honor to the fact that legacy users from Huawei upgrade to new Honor devices. The research firm also highlighted Honor’s success with the Play 20 and X20 and the Honor 50 series.
Looking at the big picture, the two BBK brands led the Chinese smartphone market in Q3 2021. Vivo topped the chart, shipping 18.3 million devices this quarter and capturing 23% of the market share. The overall annual growth figure is 19%. Oppo, which now includes OnePlus shipments, is second with 16.5 million units and has a 21% market share.
Xiaomi is in fourth place behind Honor, which shipped 10.9 million units with a meager 4% year-on-year growth and is the worst performer of China’s top five.
Finally, Apple’s strong global growth is also reflected in the Chinese market. The company posted 62% year-over-year growth, shipping 8.3 million units in the third quarter of 2021.
If you’re asking Huawei’s position, the company failed to break into the top five in its home market but still shipped around five million units during the quarter.
Source : Genk