Samsung’s new Galaxy phones are at risk of price increases due to chip shortages

Tram Ho

Samsung Electronics is expected to release its latest Galaxy S smartphone next month. However, due to the shortage of semiconductor supply, the company is expected to increase the price of this flagship smartphone.

Specifically, the new Galaxy S22 can have a starting price of 899 USD, an increase of about 100 USD compared to the previous S21 version. Samsung launched three S21 smartphone models in January 2021. This could be the result of the global semiconductor chip supply chain disruption caused by the Covid-19 pandemic, causing Samsung to raise prices. sell for new products.

Điện thoại Galaxy mới của Samsung có nguy cơ tăng giá do thiếu chip - Ảnh 1.

Due to shortages, the price of essential chips such as smartphone display driver integrated circuits, touch and display driver integrations has increased from about 30% to 40% in 2021, compared with the previous year. 2020. Power management chips and image sensor chips have also increased from 10% to 15%.

However, there is still information that Samsung will try to stick to the same price as the S21 as the company is being trailed by Chinese rivals and Apple in terms of sales.

According to market research firm Counterpoint Research, Samsung will sell 290 million smartphones, thereby leading the global market with 19% market share in 2022. Apple is behind Samsung with 240 million phones and Xiaomi with 203 million units sold.

Competition has increased in all directions and Samsung could lose market share in emerging and price-sensitive markets like India to Chinese manufacturers, ” said analyst Kang Min-soo. .

Samsung Galaxy S22 is expected to have three versions including: S22, S22 plus and S22 Ultra, launched on February 9, 2022. Out of the three models, the S22 Ultra will be worth the wait as it will likely feature an S Pen stylus similar to the previous Galaxy Note series.

Reference: The Korea Times

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Source : Genk