Samsung – the most successful TV maker in the technology world

Tram Ho

TV – a traditional product line and a surprise comeback

In the era of brilliant development of portable devices such as smartphones or tablets, TVs seem to be harder to find a foothold than ever. But the new normal has changed everything. Market research firm Omdia said that due to the growing trend at home, the TV market has once again grown. In fact, from July to September 2020, global TV sales grew 3.8% year-on-year, from 54.8 million to 56.88 million TV units. The period of late 2020 and early 2021 is expected to continue to see stronger growth due to attractive promotions from manufacturers, accompanied by measures to stimulate shopping in many places. nation.

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Samsung outpaced other competitors in the race to sell TVs

Leading the TV market’s surprise comeback was none other than the Korean electronics giant – Samsung, with 31.3% of the market share, nearly double its compatriot rival. In particular, sales of premium TVs led by QLED TVs are expected to grow strongly. The QLED 8K 2020 TV series made a strong impression on the media and the most demanding reviewers this year and is therefore expected to grow 83.9% year-on-year, reaching 2.44 million units. TV sold.

It is worth mentioning that the growth rate of Samsung’s TV segment is even faster than the whole market, when it is expected that the Korean technology company will sell up to 49.02 million TVs this year (up 11.2% year on year). with the previous year).

Change, transform continuously and have no intention of stopping

Experts say that the remarkable growth rate of Samsung TV sales in the past year is not only due to the new Normal trend, but in fact, largely based on the correct business strategy of this group. Samsung TVs have never been so diverse and so distinctly different from one another. If QLED 8K TVs are the leader in the high-end TV market, a series of other innovative innovations are blowing a new wind, stimulating consumer shopping needs. Typically among them are the TVs with the ability to “transform” strangely like The Sero, or the unique and different design like The Serif, The Frame.

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The Sero – the top interesting TV of 2020

No one thought about turning the TV into a vertical format, until Samsung embarked on the design and release of The Sero. A TV born to serve the needs of vertical video viewing, perfectly suited to the new era social network, typically TikTok, has made young people extremely excited.

But not to stop there, Samsung is showing it knows how to take care of users from the smallest needs, such as small family parties outdoors. The Terrace – the world’s first waterproof dust-resistant TV was born to serve that need. Thanks to the ability to withstand extreme weather and rain (IP55) with optimal visibility to strong outdoor light sources (brightness up to 2,000 nits) and impressive frequency of 200Hz, The Terrace serves the needs well. Bridge members to watch movies, play games together at the garden campus.

A new breakthrough called MicroLED

In 2018, Samsung announced the first MicroLED display introduced through the product “The Wall” – a system of professionally installed modules. And in this December, Samsung officially launched this groundbreaking 110-inch product in Korea. Customers can pre-order products from December 10. Unlike any other display currently on the market, Samsung MicroLED delivers incredible color and brightness with self-developed LED display technology.

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MicroLED TV is expected to create a trend for the new decade

And with this new 110 ”MicroLED technology, for the first time, Samsung is able to bring MicroLED experiences into traditional TV products for the first time. Unlike previous modules, setup and calibration have been more streamlined, as the new 110 ”MicroLED model has been pre-fabricated – providing video and audio playback. smart, perfect.

With MicroLED, Samsung has just solved the problem of TV size – which has been a headache for manufacturers throughout the history of product development, but also delivers excellent picture quality like never before. MicroLED is expected to replace today’s display technologies to become the dominant trend of the new decade.

It can be said that the year 2020 marks the absolute dominance of Samsung, both in terms of sales and technological breakthroughs. Therefore, it is no exaggeration to say that the Korean electronics company is the “most successful TV maker” today.


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Source : Genk