- Tram Ho
In an effort to improve sales of the Galaxy S21 Ultra, Samsung recently launched a new series of ads for this high-end smartphone on its official Youtube channel. As with many times in the past, Samsung continues to apply the “raw but true” tactic, comparing its products directly with those of competitors. And, Samsung’s chosen opponent is none other than Apple’s iPhone 12 Pro Max.
Since photography is the most prominent feature on both of these smartphones, Samsung wants to emphasize the photography capabilities of the Galaxy S21 Ultra. In the first commercial, the Galaxy S21 Ultra and iPhone 12 Pro Max are compared in terms of food photography. Samsung claims that the Galaxy S21 Ultra offers more detail thanks to the 108MP sensor, compared to just 12MP of the iPhone 12 Pro Max. In addition, we can also see that Samsung’s smartphones have more “flattering” colors than iPhones, making food more attractive because of that.
In the second ad, the Galaxy S21 Ultra and iPhone 12 Pro Max compete for their ability to take pictures of the moon. The Galaxy S21 Ultra continues to show its advantage when it comes to capturing a clear image of the moon, while the iPhone 12 Pro Max is just a bright dot. Galaxy S21 Ultra achieves this result thanks to Space Zoom technology with 10X optical zoom lens and 100X digital zoom. Meanwhile, the iPhone 12 Pro Max is only capable of 2.5X optical zoom and 12X digital zoom.
In conclusion, Samsung gives the message “Your phone upgrade should not become a downgrade” . Thereby, Samsung seems to want to advise users that they should not upgrade to iPhone 12 Pro Max, but instead choose the Galaxy S21 Ultra to get a superior experience.
Galaxy S21 Ultra: 108 MP
Galaxy S21 Ultra: Space Zoom
Source : Genk