Sales of the first week of iPhone 7 & # 038; iPhone 7 Plus

Before Apple revealed the iPhone 7, iPhone 7 Plus and iOS 10 on September 7, we analyzed Apple's current market situation and found there was a shift in iPhone models, especially 6S models have captured more market share.

With the first week sales of the latest and 6-day iOS 10 iPhone models, we look at how user adoption rates are moving.

Growth potential of iPhone 7 models in the market

In the first week, iPhone 7 accounted for 1% market share of devices, while iPhone 7 Plus accounted for 2%.


Note that this data does not represent the sales of the latest iPhones, but it estimates the number of users who have received their phones and has started using applications. This year, many people have decided to order online so they don't have to wait in long lines, instead they have to wait 1-2 weeks to own the phone in hand. In addition to speculating that Apple sold 13 million phones in the first week and beating the first week sales of the 6S models last year, these acceptance rate figures will definitely increase when people User starts getting the phone.

We can see the excitement for iPhone 7 and 7 Plus when the phones are sold out even before the stores are open. It seems that the features that Apple focuses on such as water resistance, dual cameras and a few other features, have really attracted the attention of users. And apparently, the removed headphone jack has not discouraged buyers as some speculators.

Compare iPhone 7/7 Plus with older models

Comparing the acceptance rate of the first week of the "7" samples with the previous ones, we will recognize a little difference. iPhone 7 with iPhone 6S reached 1% acceptance after the first week, but both are behind the iPhone 6 with 2% accepting in their first week. iPhone 7 Plus has the same market share of 0.2% compared to other Plus models in the first week, while this figure with 6 Plus and 6S Plus is 0.3%.


Although the adoption rate was similar at first, the prediction iPhone 7 will help Appl develop more than 6 previous models . Even though all iPhone 7 and black versions of the iPhone 7 Plus pre-order are sold out, the demand for these models is still unprecedented in previous years.

iOS 10 is growing

In the first 6 days of launch, iOS 10 received 26% of valid devices, including iPhones and iPads.


Although iOS 10 acceptance rate is only slightly less than the previous OS operating systems, iOS 10's review also received positive feedback and the acceptance rate will definitely increase in the coming weeks. iOS 10 has added a lot of features that really make the application stand out, such as allowing you to delete stock apps, update important features for iMessage like sending gifs, changing colors simply … iOS 10 also has many features not known to many users, enough to convince users to upgrade.

Receiving a warm welcome, the early days of iPhone 7 and iOS 10 brought good signals, showing potential in the Apple market. Check out the acceptance rate information for OS devices and operating systems to see their impact.

Research Methods

Localytics is a market-leading engagement platform, with more than 2.7 billion devices and 37,000 mobile applications and web applications. Each month, Localytics handles 120 billion data points. For this study, we have worked with over 70 million iOS devices. Regarding iPhone adoption rates, we consider the relative rate of iPhones in the first week after each device is released.

* IOS report was created by analyzing valid devices for 1 upgrade OS, except for automatic iPhones devices added to the latest OS version. The time frame for data on iPhone adoption rates is September 16 – September 18 at 5pm. Time frame for OS acceptance rate is September 13 to September 18 at 5pm.

Source: IDE Academy via Localytics

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