Sales of Sony’s smartphone division increased by 25% year-on-year
- Tram Ho
Sony’s phone division still hasn’t recovered to the heights of the late 2000s. In recent years, the company has struggled to stay afloat and profitable in the market, but It seems that the current strategy and focus on higher-end devices may have worked.
According to Sony’s latest financial report , its mobile division posted ~25% higher revenue compared to 2020. The company’s mobile division reached 99.1 billion Japanese yen (~$871.6 million). in the second quarter of fiscal year 2021 compared to JPY 79.1 billion (~$695.7 million) in the corresponding period in 2020. The company also confirmed this revenue increase was the result of a “rise.” sales”.
Impressively, this increase comes amid a global semiconductor shortage, which has resulted in some OEMs cutting back on shipments.
This is a huge improvement compared to the previous quarter. In Q1 2021, the mobile division lost 12.8 billion Japanese yen (~$112.6 million) compared to Q1 2020. Notably, 2020 is the first time since 2017, Sony has interest and 2021 seems to continue that trend. The company’s mobile communications industry grew by 7.1 billion Japanese yen (~$469 million) in the first half of fiscal 2021 from a year earlier.
While it’s still too early to call this a full recovery, it looks like there’s light at the end of the tunnel for Sony’s smartphone division. With Sony’s recent focus on high-end devices, can they make a comeback as a prominent brand? That’s a question that could take several fiscal quarters to answer. Currently, Sony’s strategy of cutting costs and selling high-end smartphones is working wonders for their bottom line.
Source : Genk