Launching the Super-cheap Phone series, The Mobile World creates its own competitors with more than 1,000 “super-expensive” mobile phone stores?

Tram Ho

On August 8, Mobile World Investment Corporation (MWG) will launch a new brand: Super Cheap Phone, domain name is dienthoaisieure.com. The new chain of stores will follow the cost cutting strategy, hitting the residents living around the store as the main.

This will be a direct hit on small mobile phone shops both in terms of strategy and scale, in the way that Mr. Nguyen Duc Tai – Chairman of MWG recently revealed to increase revenue is "Selling items goods have never been sold, and reach the customer group that has never approached ".

Ra mắt chuỗi Điện thoại Siêu rẻ, Thế giới Di động tự tạo ra đối thủ cạnh tranh với hơn 1.000 cửa hàng điện thoại siêu đắt của chính mình? - Ảnh 1.

According to the information we find out, how Super cheap Phone shops reach customers will be different from Mobile World at the following points:

– As the name suggests, the same model but at Super Cheap Phone will cost nearly 10% cheaper than the Mobile World "brother".

– This chain will sell only models with price range of VND 8 million or less.

– Each store will have only 2 counselors, not equipped with reception chairs, no wifi service and even no parking guard.

– Although there is a website, it is only an information introduction, not selling online, because the strategy is very clear about customers who are residents near the store.

It must be said that, in 2006 – 2007, the market once received a mobile phone chain with a similar model called Nettra. This chain with open features on a small scale (the ground may be less than 4m wide), opened massively within a few months to nearly 70 stores while the Mobile World was only around that day. dozens of shops.

Ra mắt chuỗi Điện thoại Siêu rẻ, Thế giới Di động tự tạo ra đối thủ cạnh tranh với hơn 1.000 cửa hàng điện thoại siêu đắt của chính mình? - Ảnh 2.

Some rare images of Nettra.

However, after about 2 years of operation, this chain disappeared because the small model at the time was not suitable when consumers' psychology liked to enter the grand store. Meanwhile, the Mobile and Telecommunications World A stores at that time opened a store that carried the word "phone supermarket".

In addition, looking at the appearance of Nettra looks more like a juice smoothie shop than selling mobile phones.

Will Super Cheap Phones avoid Nettra's path?

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Source : Theo Trí Thức Trẻ