Color psychology is color science that affects human behavior. Color psychology is really a branch of behavioral psychology. This is a rather complex field. Some skeptics even despise this field because of the difficulties of experimental theories.

There are important evidence of color theory that we cannot deny as: in an expert review article, Satyendra Singh confirmed that it only takes 90 seconds for a customer to give an opinion. about a product. And 62 – 90% of those interactions are determined by the color of the product.


Color psychology is a school of research for leaders, office managers, architects, gardeners, chefs, product designers, packaging designers, shop owners … Colors It's really important and success achieved depending on how we use colors.

If we look at the colors that big brands are using, most of their color choices are intentional. Every company is looking for a motivating agent, so a very specific emotion and orientation


In our five senses, vision is the most developed organ in most people and it is no coincidence that 90% of the decision to try human products is determined solely because of the color of the product.


Colors have an important influence on customer attitudes and emotions. When the eyes see a color, it communicates with the hypothalamus, then sends a sequence of signals to the pituitary, into the endocrine system and then to the thyroid. Eventually thyroid signals will secrete hormones that affect people's moods, emotions and behaviors.


Using color effectively is difficult, you must use it properly, at the right time with the right audience and the right purpose.

For example: If you are dealing in items for children, babies, then of course black will not be the color you want to choose. Instead it will be bright and bright colors, such as pink, orange, blue … I will explain all the tips below. To succeed in using accurate color psychology, you need to follow the following core principles:

  • Right way
  • Right time
  • Right object
  • Right purpose

This is a suggestion in using colors for men and women


In a survey of color and sex, 35% of women said that blue was the most favorite color, followed by purple (23%) and green (14%). 33% of women confess that orange is the least favorite color, followed by brown (33%) and gray (17%). Other studies have demonstrated these observations, showing that women have an aversion to earth tones and have a favor for basic colors with different shades of color. When you visit any e-commerce website whose target audience is women, you will find the color preferences that women love. If you're marketing products for men, stay away from colors like purple, orange and brown. Instead, you should use blue, green and black. Traditional blue-green & black colors are related to masculinity. However, it will be a small surprise when brown is not a favorite color for men.


BLUE BLUE: to create user confidence

Blue is one of the most used colors, because it has a good reason that there are many people who like green. Read through the documents about green and you will go through messages like:

  • Blue is the color of faith, peace, order and loyalty (original)
  • Blue is the color of American companies, and it shows: "cold … trust and trust me … have faith in what I say!" (Original)
  • Blue reminds me of calmness and serenity. It rewards are described as peace, safety and order. (original) There is broad consensus in the community when studying the psychological impact of green. The message of trust and serenity is obvious.

For example, facebook, the world's largest social network uses blue. For a company with a core value of transparency and trust, this is an ideal choice.

YELLOW: for warnings, attention. Yellow is the color of the warning. Therefore, yellow is used for warning signs and traffic signals

A psychologist claims yellow is the color of happiness. Business Insider said "brands use yellow to show that they are happy and friendly".

Color psychology is closely associated with memories and experiences. So if someone has a very pleasant experience with someone wearing a yellow shirt, eat at a fast food restaurant with yellow domes, or live in a house with pictures. Yellow walls are yellow, which can be fun, interesting because it combines with your memory.

But only use a small amount of yellow, because too much will cause anxiety.

GREEN: The ideal color for the environment, health and outdoor products Perhaps the most intuitive color connection is green – the color of the outdoors, friendly to nature and the environment. Green nature is a symbol of nature.

If your product topic has anything related to nature, health, environment, natural or outdoor, then green is the best choice for you.

CAM: is an interesting color to create a dynamic, vibrant feeling The positive side of orange is that it can be used as a "fun" color. According to some sources, orange helps "stimulate physical activity, competition and confidence".

Orange creates a sense of fun, stimulates action. Orange means connected, because it is a hot color. However, when using orange, there should be consideration so that it does not overwhelm the actual messages of the ad.

BLACK: showing elegance and value "Black can also be considered a luxurious color. Using black correctly can create charm, sophistication and exclusivity.

If you are selling high-end, high-value consumer goods, choosing black as the dominant color will be the best option.

WHITE COLOR: Don't ignore white. In most color psychology materials I read, there's a forgotten feature. Maybe that's because color theorists can't agree on whether white is a color. I don't really care about this. What I know is that using a lot of white space is a powerful design feature. White is often neglected, because it is used as a background color. Most products are designed with lots of white space to create a feeling of freedom, spaciousness and airiness.

ITZone via Viblo

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