POCO officially separated from Xiaomi, becoming an independent brand

Tram Ho

POCO revolutionized the smartphone market in 2018, when it launched the Pocophone F1. This smartphone is really a flagship killer, equipped with the most advanced processor at the time, the Snapdragon 845, but with a very affordable price.

POCO is a sub-brand of Xiaomi, aimed at reaching the potential market of India. Although very successful in 2018, but Xiaomi decided to rest POCO in 2019. It was not until this year that POCO returned with the launch of POCO X2, a Redmi K40 renamed, and failed lots of attention.

POCO chính thức tách khỏi Xiaomi, trở thành một thương hiệu độc lập - Ảnh 1.

Then, POCO continued to launch POCO F2 Pro, but also just a Redmi K30 Pro renamed. POCO still follows a renaming strategy with the launch of POCO M2 Pro (Redmi Note 9 Pro), POCO M2 (Redmi 9) and more recently POCO C3 (Redmi 9C).

In September this year, POCO just released the first smartphone without rebranding. That is POCO X3 NFC, equipped with 120Hz screen, 5,160mAh battery with 33W fast charging and Snapdragon 732G processor. This smartphone has made a big splash and is one of the best value for money smartphones in 2020.

Today, POCO has revealed the second smartphone it designs itself in 2020, which is the POCO M3. Along with that, POCO also announced a very important news. That brand POCO will officially become an independent brand.

POCO chính thức tách khỏi Xiaomi, trở thành một thương hiệu độc lập - Ảnh 2.

The announcement is posted on POCO’s official Twitter page. Accordingly, starting today, POCO will no longer be a sub-brand of Xiaomi, but will separate independently like Realme.

Realme was originally a line of OPPO smartphones, then became a sub-brand. Now, Realme has split up to operate independently and is no longer dependent on OPPO, despite still sharing resources.

POCO said they achieved this with great support from users. This brand has penetrated more than 35 global markets within 3 years. Pocophone F1 has sold more than 2.2 million units. POCO has also sold more than 6 million smartphones globally.

POCO chính thức tách khỏi Xiaomi, trở thành một thương hiệu độc lập - Ảnh 3.


F1 and F2 Pro have given POCO a foothold in the high-end segment. X3 NFC helps POCO gain market share in the mid-range segment. And in the near future, M3 will help POCO penetrate the affordable and affordable segment.

Although operating independently from Xiaomi, POCO can still share resources and resources with the parent company. For example, future POCO smartphones may still use Xiaomi’s MIUI operating system.

It also means that POCO will no longer have to launch new smartphones, but in fact change its name from Xiaomi smartphones. This strategy seems to have held back the success of the POCO brand after the Pocophone F1. Instead, POCO will only launch smartphones designed and developed by the brand itself.

Reference: gizchina

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Source : Genk