Overcoming Xiaomi and Apple, Honor becomes the 3rd largest smartphone brand in China

According to a report from CINNO Research, the Honor brand recently surpassed Xiaomi and Apple to become the third largest smartphone manufacturer in the Chinese market. Specifically, in July, Honor smartphone sales reached 4 million units, surpassing Xiaomi with 3.9 million units and Apple with 3 million units.

OPPO continues to be the market leader with 5.6 million units sold in the entire segment in July alone, vivo follows right behind with 5.3 million units. However, compared to previous years, July this year witnessed the gloom of the smartphone industry when only 26 new smartphone models were introduced in China, down 38.1% compared to the same period last year. , and of those, only 11 models support 5G.

Since separating from Huawei and operating as an independent company, Honor has seen strong growth. This manufacturer has recently launched the high-end Magic 3 series, equipped with flagship configuration and especially with support for Google services. This machine will also be sold in the international market soon.

In January of this year, Honor’s market share in China was only 3%. However, by the end of July, Honor had sold 28.6 million units in the market, witnessing a year-on-year growth of 28.6%, of which 22.8 million devices support 5G, accounting for 79.6% of total smartphone sales. school.