OPPO overtakes Samsung as the No. 1 smartphone maker in Southeast Asia

OPPO recently officially surpassed Samsung to become the most popular smartphone maker in Southeast Asia in Q2 / 2020.

Specifically, according to statistics from market research firm Counterpoint Research, OPPO leads the list with the highest market share of smartphones, accounting for 20.3%. Next is Samsung at second place. The kimchi maker has a 19.5% market share, closely following OPPO. In 3rd place is Vivo with 17.9% market share, Xiaomi in 4th place with 14% market share and Realme with 12.8% market share in 5th place. So are in the top 5 most popular smartphone brands. In Southeast Asia, up to 4 out of 5 brands are names from China.

This is not the first time that Samsung has been dethroned by OPPO in the Southeast Asian market. In the fourth quarter of 2019, OPPO also surpassed Samsung to become the most popular brand. However, only in the first quarter of 2020 after that, Samsung regained its throne with a difference of only 0.2% market share compared to OPPO.

The factor that helps smartphone brands rise to the top positions is attributed to the COVID-19 epidemic. The epidemic has caused consumers to spend less money on technology items, so that cheap and high-performance Chinese smartphones have captured the attention of users, especially in markets. developing.

More notably, the Southeast Asian market has seen a decline of 22% in total smartphone sales. In the last quarter 2/2020, the total sales of smartphones sold in this market reached only 24 million. The reason is once again in the COVID-19 pandemic, which has made many cities isolated and social quarantine.